First up is one of my most popular #TomFerryShow episodes…

5 Ways to Improve Your Listing Presentation Today

1. Know your customer – research them before you meet them.
2. Know the market, neighborhood, culture, and community.
3. Make sure you are in the right mindset – visualize speaking with your customers before meeting them.
4. Tell the story – “I’ve been on 62 appointments and 58 people choose to work with me.”
5. Share examples of how you’ve helped customers in similar situations.

Tom Ferry - OnDemand Summit 2021