The real estate market is always changing and there is one trend that continues to be getting stronger every year.
As you already know the power of a team can always outperform an individual.
Here’s your all in one guide to teams in real estate!

4 Team Models

Teams are an amazing way to leverage time and resources.
In my nearly 30 years of experience coaching rockstar agents like you, I’ve noticed there are four different types of teams in real estate.

1. The Illegitimate Team

The illegitimate team isn’t really a team in the traditional sense…
This is just a group of people that all do the same thing and started selling together.
Think of this as more like a bunch of sales people without anyone to run the operational side of the business.

2. The Family Team

You’ve probably seen a family team and they are very popular.
Although everyone is related, roles aren’t clearly defined across as to who is doing what…
Also, family teams usually have to put the business on hold when they all go on vacation.

3. The Hero and The Minions

I’m sure you’ve met the “hero” agent leading the team of minions.
The hero agent is great at what they do, but they are huge control freaks!
These are the types of teams where burn out is common and people are always coming and going.
The hero can be tough to work with and they are usually the kind of person that doesn’t play well with others.

4. The Team Builder

There are some rockstar agents out there who know their stuff and hire a team to help support them in the other areas of their business.
They realize that with a team they can grow the potential of the business exponentially.
This is because the team builders know the team is the vehicle to maximize everyone’s strengths to even better serve the customer and take the business to the next level.

Tom Ferry - OnDemand Summit 2021