As a real estate agent, you have a lot of responsibilities on your plate. From hosting open houses and generating leads to closing deals and marketing your business, these are just some of the tasks you’re in charge of on a daily basis. However, there’s one common factor between all of these duties: customers.

As a realtor, your customers are your lifeline, and when the market picks up, you may have more clients than you can handle. That’s where a real estate CRM comes in, also known as a customer relationship management system.

Investing in a CRM for real estate can help you and your business in a variety of ways. But what is a CRM in real estate? In this guide, we’ll explore real estate CRM systems, including their benefits and how you can incorporate one into your practice.

What Is CRM in Real Estate?

A CRM in real estate is a customer relationship management system that keeps track of all your client information to help foster relationships, boost productivity, track lead generation campaigns, and more. The goal of a real estate CRM is to improve your client relationships to help grow and scale your business.

CRM for realtors is software that helps realtors with a wide range of daily functions pertaining to customer management. This can include marketing, sales, customer service, online commerce, and other elements of the sales funnel. With a CRM in place, you can manage all aspects of the life cycle, from generating leads to communicating with colleagues and vendors. Now that you know what real estate CRM is, let’s get a better understanding in the next section.

Understanding Real Estate CRM

A real estate CRM allows realtors to manage client relationships, but how is this done? A CRM will collect important client information, including their name, phone number, email address, mailing address, and other personal information depending on your needs, such as social media information or their website.

Once these personal details are collected and imported into the CRM system, the information will be organized based on the client’s preferences. You can then send targeted emails, new product information, updates on their transaction, and more.

A realtor CRM acts as an all-in-one communication tool that follows clients throughout the life cycle. For example, the marketing team can create marketing campaigns with the right message and send them at the right time. Or, the sales team can make more accurate forecasts to boost profits, while the customer service team can respond to any inquiries to manage the relationship.

There are several key components of a CRM that can help you and your business, such as:

  • Cloud-based software: One of the top features of a real estate CRM is that it’s cloud-based. By storing information on the cloud, which are servers accessed over the internet, data can be accessed any time, anywhere. This means you can manage your clients in-office or on the go, as long as you have a reliable internet connection. CRM software can even be used on smartphones and devices, providing accessibility 24/7.
  • App integration: When looking for a real estate CRM to invest in, look at its integration capabilities. Most CRM systems can easily integrate with your favorite business tools, such as document signing, surveys, billing, and other tools to streamline operations and improve your workflow.
  • Artificial intelligence: Today, one of the newer features you can find in some CRM software is built-in AI, which can help with mundane administrative tasks like data entry, so you can allocate more time to more important responsibilities, such as generating leads.

CRM for real estate is easy to use and can help you scale your business, improve productivity, and more. If you’re wondering whether you should invest in a real estate agent CRM, explore the benefits in the next section.