Real Estate Apps for Lead Generation
You should be working on boosting your lead generation efforts every day as an agent. Finding leads can be challenging, especially if you’re in a highly-competitive market where dozens or even hundreds of agents are competing for leads.
To get a leg up on the competition, take advantage of the resources around you, such as apps for real estate agents designed for lead generation. Explore some of the best apps for realtors to attract more leads below.
6. Crystal Knows
Imagine this: Before a prospect picks up the phone, before you’ve ever met, you got handed a virtual “playbook” that provides detailed insights into how to most effectively communicate with this person. Would that be valuable to you? Could you convert at a higher rate if you knew the personality type you were dealing with beforehand? Yes, of course you could. You know it. I know it. That’s why Crystal Knows is such an amazing tool. It does exactly that. Try it!
7. ContactOut / SignalHire / Lusha
I’m grouping these three because they were all brought up together and they all perform essentially the same task: They find the additional contact info you need from people’s online profiles so you can call them, email them, engage with them and ultimately, work with them.
ContactOut / SignalHire / Lusha
This is probably my favorite one for Realtors. It takes a picture of a business card and adds the details into your contacts, automatically. Very useful at/after conferences! Makes it easy to put all your new contacts into groups on Gmail.
9. Boomerang for Gmail
How many times has this happened to you… You meet someone, connect with them, send them an initial email, don’t hear back, and then you get too busy and forget to follow-up ever again? Boomerang for Gmail can help you overcome this dilemma because it allows you to pre-schedule follow-up emails. Write it now, send it later. You can even set it to send the follow-up email ONLY IF your initial email doesn’t get a response. Check it out!
Boomerang for Gmail
Real Estate Apps for Productivity
Being a real estate agent isn’t just showing houses and talking to clients. When you’re not in the field, you’re in charge of mountains of back-end work, such as making calls to leads in your database, producing marketing materials, and collaborating with your team. It’s during these moments that productivity can slip, which can end up hurting your business.
Fortunately, there are several real estate productivity apps that can keep you focused and hold you accountable. Learn more about our highly-recommended real estate productivity apps below.
With high buyer demand right now, it can be overwhelming to schedule all your showings.
The ShowingTime app makes it easier than ever, and also allows you to get feedback to provide to your seller, review active listing inventory, and much more!
Don’t miss this one!
Dropbox isn’t a real estate-specific app, but it makes it so incredibly easy to store all your important documents in one place, you might think it was designed with real estate professionals in mind.
You can organize files and view them easily from your phone while out in the field. You can access and send them from anywhere, anytime.
PRO TIP: Set up your folders like Yvonne with Real Estate > Master > Placeholders including all docs involved in a transaction. Then every time you get a new listing, you can simply copy the folder and rename it with the property address, and you’re all set!
Dropbox is also compatible with DocuSign, making it easy to get those much-needed signatures no matter where you or your clients are.
This is a great app that gives you daily updates on just about whatever you can think of. If you have used Flipboard (Flipboard recently bought Zite), then you know how cool apps like this can be. They are essentially digital newspapers that can be tailored to your liking. The best part is you can share directly to any social media platform, which I do daily, to increase SEO and my social media presence.
13. IFTTT – IF This Then That
This is one of those apps that at first seems a bit overwhelming, but if you really sit down and think about how to utilize it, it’s extremely powerful. For those of you familiar with computer programming, it’s essentially an “if then” statement for your phone apps to work together. For those of you not familiar, you create recipes for your phone that if an action happens, then do another action. It’s more of a personal app then a Real Estate app, but a few things I use it for:
- When I get to the office, turn my phone’s WiFi on
- When I leave my house, turn my Nest (thermostat) temperature down
- When it’s going to rain outside, send me a text
- Send my Facebook statuses automatically to Twitter
- Congratulate my LinkedIn Contacts automatically, for their new jobs and work anniversaries
There are thousands of recipes’ you can create, check it out! And, let me know your favorite recipes by posting in the comment section here or on the Facebook page HERE.
14. Tally Counter
This app is almost so easy, it’s stupid, but it works! It’s a digital counter, where you literally just click the “+” or “-” to add or subtract a running total. I use it to keep track of how many people come through my open houses (for those of you in crazy markets like mine, you know how hard this is). There are a couple different options available in the Apple app store and the Google Play store. Try them out and find your favorite one!
I recently stumbled upon this one, but I love it! You set up your phone to send email(s), calendar events, audio notes or add to a to-do list, by recording your voice. While most phones can do the last 3 things, it’s sending emails to yourself that I utilize it for. I have it set up to send an email to myself with just the subject line as the recorded note. This allows me to keep a running to-do item, as another email in my inbox. Example: “Text Shannon Rose next week to wish her a Happy Thanksgiving.”
This is not an app, but an extension on Google Chrome/Gmail. It’s such a useful app for Gmail, that I couldn’t not mention it. It allows you to send text messages through Gmail, for free (unless you purchase the paid version that gives you more features), and most importantly, it sends the texts through your phone!
My team uses this to send texts to new leads, and it appears to the lead that we sent the text from our phone (it shows up in my text log, and from our phone number on the leads phone). You can create template texts for which responses, send mass texts, and scheduled texts (paid version), which we use to automatically confirm our consultation appointments.
Real Estate Apps Top Agents Use Every Day
There are some apps for realtors that are used on a daily basis. These apps are used for a wide range of reasons, such as calculating finances, communicating with team members, and simply unwinding before a big meeting. Browse these real estate apps that you can use daily to become more efficient, effective, and less stressed.
17. LawyersAgent ONE
This handy app helps you figure out buyers’ and sellers’ cost and net sheets. After filling out a few fully customizable fields and hitting the “Compute” button, it will tell you everything: The exact expected payment with principal and interest.
Not only is this helpful when working with a client, but also in your marketing. Fully integrated with social media, it will allow you to create an example post to give people a detailed look at what it costs to buy a house.
Have you ever made the mistake of heading into an important meeting frazzled and scatterbrained? InsightTimer allows high-energy, always-on-the-go professionals like yourself a minute to unwind, re-center and re-focus. The coaching member who recommended this said he’s seen his conversion level dramatically increase since he started arriving early at his appointments and doing a “micro meditation” before going in. Could you benefit from this same approach?
19. Linktree / Have2Have.It
Ever get sick of updating your Instagram profile to change your “link in bio”? Or worse yet, you don’t bother with it because it’s too much of a pain? Well, here are two solutions. Both Linktree and Have2Have.It provide a way to easily and seamlessly provide post-specific links from your Instagram account. Post, update and manage your links from one central spot and never change your actual “link in bio” ever again!
Linktree / Have2Have.It
One system every business needs is a communication system that connects everyone in the organization. Slack centralizes your team’s communications into one platform. It allows you to create separate channels for different projects, and it also integrates well with more than 1,500 other platforms including Google Drive, Asana, Salesforce, and Dropbox. It’s more instantaneous than email and as easy as sending an instant message.
Wrapping Up: Best Apps for Real Estate Agents
There’s a wide range of apps for realtors that you can use to become a better agent. Above, we explored real estate apps for marketing, lead generation, and productivity, as well as a selection of apps that span various functions and needs. By taking the time to test out each app, you’ll be able to improve your workflow, increase brand awareness, and close more deals to grow your business.
At Tom Ferry, you can gain access to exclusive real estate tools when working with one of our real estate coaches. Our coaches can provide their own recommendations for the apps and tech tools for real estate they use. They’ll also guide you through our eight levels of curriculum to hone your skills as an agent, such as drafting a business plan and creating a healthier work-life balance. Contact the Tom Ferry team today to get started.