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The Ultimate
Real Estate Blog
by Tom Ferry

10 Time Management Tools Every Agent Needs

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Recommended Reading

The 9 Steps of Building a Brand Bible

Build a brand bible that keeps your voice, visuals, and marketing consistent. Includes brand bible examples, mockup ideas, and mor… Read More
The 9 Steps of Building a Brand Bible

Free SMART Goals Template to Help You Meet Your Goals

Get focused with this SMART goals template. Learn the right goals format, follow a smart goal setting template, and work on it dai… Read More
Free SMART Goals Template to Help You Meet Your Goals

The Art & Practice of Real Estate Scripts

In this blog, Tom Ferry gives agents high-level tips for making the most out of their real estate scripts. Read More
The Art & Practice of Real Estate Scripts

Growth Mode Podcast

Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

Want to be the most informed agent in your market? This episode gives you the 2026 market forecast and upcoming AI shifts you need… Read More
Be the Smartest Agent in the Room: 2026 Housing Outlook + 3 AI Shifts to Watch

7 Ways Top Agents Are Leveraging AI Right Now

In this episode of Growth Mode, Tom, Jimmy, and Jason share 7 ways that top agents are using AI to communicate greater value. Read More
7 Ways Top Agents Are Leveraging AI Right Now

AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

In this Growth Mode episode, Tom, Jimmy, and Jason discuss the biggest opportunities for agents in 2026 - especially how to win AI… Read More
AI‑Search, Profitability, and the Biggest Growth Opportunities in 2026

Explore the Podcast

3 Mega-Trends in Real Estate AI That Agents MUST Know

In this podcast episode, Tom Ferry and Jason Pantana talk about the real estate AI trends that will change your marketing forever. Read More
3 Mega-Trends in Real Estate AI That Agents MUST Know

The Greatest Housing Opportunity of the Decade is Here

In this special clip from Tom Ferry's Elite Retreat, David Childers explains why 2026 will be the biggest year for Realtors in ove… Read More
The Greatest Housing Opportunity of the Decade is Here

17% of Listings Are About to Expire…

In this special episode, Tom Ferry, Carolyn Young, and coach Jeff Mays discuss the best strategies to win the expired listings sur… Read More
17% of Listings Are About to Expire…

Read the Latest

Marketing & Lead Generation

Someone Else Will – AKA How to Stop Giving Your Dreams Away

As a real estate professional, you have unlimited upside. There’s truly no ceiling on how much you can grow and what you can… Read More
Someone Else Will – AKA How to Stop Giving Your Dreams Away
Marketing & Lead Generation

Why Our Next BluePrint Event Will Be Completely Different Than Ever Before

If you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as… Read More
Why Our Next BluePrint Event Will Be Completely Different Than Ever Before
Agent Productivity & Balance

Phone & Cold Calling Tips to Help You Make Your Damn Calls!

We all don’t feel like picking up the phone and making our calls sometimes. Here are some cold calling tips for making phone… Read More
Phone & Cold Calling Tips to Help You Make Your Damn Calls!
Agent Productivity & Balance

3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market

3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market. Learn more life and real estate tips fro… Read More
3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market
Agent Productivity & Balance

Q1 ’21 No More: Coaching You Through Your First Quarter Progress Report

Welcome to Q2. Three months of the new year have already flown by… …And the next nine aren’t likely to slow down.… Read More
Q1 ’21 No More: Coaching You Through Your First Quarter Progress Report
Agent Productivity & Balance

The Bifurcation of Today’s Agents & How to Move Forward Powerfully

Are you stuck or scaling? Let's talk about the bifurcation of today’s agents & how to move forward powerfully. Read More
The Bifurcation of Today’s Agents & How to Move Forward Powerfully
Marketing & Lead Generation

TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market

By Debbie Holloway, Head of Team+ Coaching As Realtors, we’re used to the hustle and bustle of showing and listing property…… Read More
TEAM SPOTLIGHT: 5 Tips for Enhanced Team Strength (And Sanity) in a Crazy Market
Agent Productivity & Balance

The REAL Takeaway from the News of Zillow Buying ShowingTime

Peter Drucker told us many years ago: All business is innovation and marketing. We should know this. We should collectively s… Read More
The REAL Takeaway from the News of Zillow Buying ShowingTime
Agent Productivity & Balance

Why I’m Bringing Back BluePrint for 2021

I hope you’re seeing the same thing I am. As I talk with agents and brokers and industry heavyweights… As I see mortgage rate… Read More
Why I’m Bringing Back BluePrint for 2021