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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Online Marketing

Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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Blog Articles

Summit Insider: Day 2 Recap & Notes!

Day Two Biggest Takeaway Keynote speaker Chris Voss didn’t disappoint. He delivered tons of valuable tips and insights while also keeping the crowd fully engaged and cracking everyone up with his closing anecdote about having a bad hair day on…

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Summit Insider: Day 1 Recap & Notes!

Day One Biggest Takeaway I think it’s safe to say that most agents – whether you’re with me at Summit or just reading this blog – are doing so because they’re seeking economic growth. With that in mind, my eight drivers of economic…

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The Dawn of a New Era in Tech-Enabled Business Operations. Introducing illūm.

New Look & Feel More intuitive, consolidated pages Navigation reordered for more streamlined experience More modern, colorful look Upgraded Resource Library All the scripts, videos, training materials, and conference calls you’re used to, but…

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Agents Sound Off With Their Best Success Summit LiveCast Tips & Tricks

Odile Romans of Laguna Niguel, CA said: “It’s just easy. You don’t have to drive. I can sit in my office and watch.” “I prefer to watch it live so I feel like I’m part of it.” “There are always a…

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The Dawn of a New Era in Tech-Enabled Coaching. Introducing illūm.

New Look & Feel More intuitive, consolidated pages Navigation reordered for more streamlined experience More modern, colorful look Action Items Coaching is about more than just talking with your coach… you also need to complete your tasks…

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3 Steps to Engage Your Family in Your Goals After a Conference

Step One: Meet Them Where They Are After you’ve spent a few days immersed in a positive, learning environment and you’re feeling great, it’s really easy to forget that not everyone shared that same experience. When you return home from a…

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"How’s the Market?" Episode 7 – July 2019

Welcome to the July 2019 edition of How’s the Market? You know, we created this series in conjunction with Keeping Current Matters to keep you up to date on nationwide US market happenings and of course the conditions we’re all dealing…

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Why Being Single-Minded is the Most Costly Mistake You Can Make

There’s No Wrong Way to Generate a Lead Before I get to my little Marshall McLuhan moment, let me explain the origins of my approach to coaching. When I started this company in 2004, I did so with the belief that too many real estate trainers and…

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25 Killer Apps You Should Be Using Now… As Recommended by Top-Producing Agents

Gorgias (Chrome extension) If you or your team members find yourself sending similar emails often, Gorgias can be a huge time-saver. It allows you to build email templates and load them with quick keyboard shortcuts, all for one low monthly cost….

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18 Agents Share Their Best Tips to Make the Most of Success Summit

Not long ago, a coaching member named Holly Hendren Moreau from Wake County, North Carolina posted this question in one of our private Facebook mastermind groups: For those of you who have been to Summit: What is the number one thing you wish you…

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2019 Mid-Year Review (And Why It’s Not Too Late!)

13 Questions You Must Ask Yourself Now Ask yourself these questions to gauge your progress toward your 2019 real estate goals: Have you conducted 50% of your annual “conversations” goal to find those crucial leads you need in 2019? Have you gone…

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Case Study: How to Overcome Your Fear & Thrive with Video Marketing

Overcoming His Video Aversion Robert joined our coaching program about five years ago, and one of the first things his coach encouraged him to do was start creating videos. But he didn’t do it. “I was chicken,” he says in hindsight. “I…

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