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Tom Ferry | Real Estate Scripts For Cold Calling And Prospecting

Tom Ferry | Real Estate Scripts For Cold Calling And Prospecting

3 Steps to Setting Realistic Buyer Expectations in Today’s Ultra-Competitive Market

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving one party victorious and countless other potential buyers defeated, disappointed and licking their wounds. Your job as […]

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7 Options You Should Give Every Homeowner to Get More Listings Today

It’s safe to say many homeowners today are operating by the expression, “A bird in the hand is better than two in the bush.” In other words, they’re content having a place to call “home” during these crazy times even if they’d prefer to move somewhere else. With so much being made of the low-inventory […]

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3 Ways to Generate Listing Appointments Now!

Every speaking engagement… Every “Ask Me Anything”… Every coaching session I conduct… Every article, every discussion… …I’m hearing the same thing: “How and where can I get listings today?” It’s a real dilemma. U.S. inventory is down 42% since this time one year ago. If you’re wondering how to get more listings, you’re in the […]

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Stuck or Scaling: The Bifurcation of Today’s Agents & How to Move Forward Powerfully

Let’s break down some numbers really quick… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this year. So there’s approximately 850,000 agents handling this crazy market we’re in right now. And as I look out on everything going on, I can’t help […]

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Real Estate Scripts: My NEW Best Response for “How’s the Market?”

Things change in this industry all the time. But since at least 2009, I’ve stuck with a script I feel is the best response to the question you probably hear five times a day, if not more: “How’s the market?” (Want proof? Check out this babyface.) But that was then. This is now. A few […]

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Why You (Too) Should Accept My 90-Day ‘Hour of Power’ Challenge

One thing about my role as a coach is I love to see improvement. So if someone reveals a weakness to me, I’m not gonna just “let it go.” I’m going to confront them and challenge them to make things better. Such was the case recently with one of the Rockstar team leaders in our […]

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What to Do When Your Listing Isn’t Selling… Even in Today’s Hot Market – #TomFerryShow

“But everything we hear, the market is crazy… Everything is selling quickly for top dollar. Why haven’t you been able to sell our house?” This is not a fun conversation to find yourself in. But it’s an occasional reality of today’s market. For whatever reason – location, price, quality – certain homes seem to be […]

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Multiplying Success: How to Leverage A Closed Listing into More Transactions

I recently got asked how a new agent could leverage their first closed listing into additional transactions. I offered my congratulations and gave a few tips, but the reality is that this is what every agent – young or old, brand-new or experienced – should be doing every time they sell a property. Why? Because […]

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