It’s safe to say many homeowners today are operating by the expression, “A bird in the hand is better than two in the bush.”
In other words, they’re content having a place to call “home” during these crazy times even if they’d prefer to move somewhere else.
With so much being made of the low-inventory real estate market, plus a pandemic, many are choosing to delay their moves instead of taking their chances and potentially having nowhere to move after they sell.
You and I both know a lot of their fear is unwarranted.
The problem is… they don’t know it. So they’re playing it safe.
The key to getting more listings is instilling the confidence homeowners need. And it comes down to one word – options.
Showing prospective sellers their options and making them realize they’re “in the driver’s seat” changes everything.
Here are seven ways to achieve that goal…
Option No. 1: Rent Back/Lease Back
Communicate to the homeowners that some of today’s buyers are willing to make extraordinary sacrifices in order to get the home they desire.
One such option is to negotiate the ability to rent or lease the property back in order to provide sufficient time for the homeowners to find and purchase a new home after their sale closes.
This is standard practice throughout the industry, but many consumers might not be aware of this possibility. That’s why it’s your job to educate them!
Option No. 2: Extend the Closing Date
Another option available to homeowners is to simply extend the closing date to allow valuable “search time” for their new house.
Today’s buyers are flexible. Inform the homeowners that this is a viable option to keep a roof over their heads while they find their next home.