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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Time Management

10 Time Management Tools Every Agent Needs

If you feel like there aren’t enough hours in the day, you’re not alone. Between lead gen, showings, negotiations, marketing, paperwork (ugh), and somehow maintaining a personal life, time can feel like the real estate agent’s worst…

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Online Marketing

Real Estate Google Ads: The Best Types for Fast-Converting Leads

Let’s talk lead gen. You know as well as I do that real estate Google Ads are a goldmine for ready-to-go, bottom-of-funnel leads… if you use them the right way. But here’s the problem—too many agents are just throwing money at Google Ads…

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Blog Articles

How a Five-Time NBA Champ Inspires Me to Never Settle

I asked Kobe Bryant (yeah, that Kobe Bryant) in the gym recently “Why are you here at 5:00 a.m., five days a week, flying coast to coast, working harder than you did in your NBA days?” He said two things: “I’m going to be in better shape off…

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5 Superpowers of Uber-Successful Real Estate Agents – #TomFerryShow

It only takes one… One skill you “own” and completely embody. It’s your Superpower! But do you know yours? In this #TomFerryShow, I’m talking about 5 Superpowers of Uber-Successful Real Estate Agents. Here are three action steps for you to…

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Is Your Personal “OS” in Need of an Upgrade?

What would happen if you put an operating system from five years ago on your phone today? If it was able to operate at all, it’d be glitchy, slow and inefficient. You’d probably ditch it after a few hours and go buy a new phone rather than deal…

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Social Media Strategies for Maximum Engagement – #TomFerryShow

I get more questions about social media than virtually any other topic. Watch this entire episode of the #TomFerryShow for the greatest impact, while here on the blog I’m focusing on three social media strategies you must use. Let’s go… Social…

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The More Efficient You Become, the Fewer Leads You Need

“Time on market” for listings reached an all-time low of just 3 weeks in 2017, according to data from the National Association of REALTORS. Certainly, this can be attributed to a robust real estate market, but I suspect another factor is at…

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13 Ways to Maximize Your Next Open House – #TomFerryShow

What if I gave you the opportunity to talk to an average of 10 people who are considering selling their house PLUS a whole bunch of interested buyers… EVERY weekend! What would that be worth to you? Here’s what I’m getting at… Springtime…

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5 Questions Every Homeowner Wants Answered Before Choosing a Listing Agent

Most agents begin their listing presentation by “presenting” a bunch of stats, awards, graphs and booklets along with whatever else they’ve stuffed into their listing binder. Don’t do this! Start with a story instead. Capture the…

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4 Crucial Content Categories Every Agent Should Be Creating

Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for…

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How We Do It: Behind the Scenes of the #TomFerryShow

If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s only getting bigger. Every #TomFerryShow we do on any topic related to video generates tons of comments and…

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Is Your Narrative “For You” or “Against You”?

“I suck at follow-up.” “I don’t deserve to make $1 million.” “It’s hard for me to get in shape.” “I just really like bad food.” If someone told you to write the perfect script for your life’s story, would you include any of…

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When Maxine Talks, You’d Be Wise to Listen

Last weekend I went to a birthday party. Not just any birthday party… …An 80th birthday party. …For one of the most vivacious, full-of-life and gusto people I know! The Rockstar of all Rockstars… Maxine Gellens! Next month will mark 43 years…

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