I get more questions about social media than virtually any other topic. Watch this entire episode of the #TomFerryShow for the greatest impact, while here on the blog I’m focusing on three social media strategies you must use. Let’s go…

Social Media Strategy No. 1: Make Your Posts #stopworthy

Think about your behavior when scrolling through your Facebook or Instagram feeds. Are you stopping and looking at every post, or simply scanning until something catches your eye?
Yeah, same here. We don’t have time to read every post.
We’re looking for something out of the ordinary…
Something that punches us in the face…
Something interesting, provocative, entertaining…
Something that creates emotion or begs us to engage with it.
Something… #stopworthy.
Hot Tip: Post after post of house pictures is not #stopworthy.
So let’s look at what is #stopworthy…
Things that promote engagement are #stopworthy.
Example: Post photos of a home and conduct a poll asking “Guess what this home sold for…”
Posts that play to people’s fears, worries and doubts are #stopworthy.
Put yourself in your clients’ shoes and do some brainstorming. What’s on their minds? What scares them about buying or selling a house? What are their worries? What do they doubt?
Break down those fears and provide answers.
Always remember: We solve problems for a profit. The more you can view your business from the perspective of the customer and speak to their fears, the more you’re going to win.

Tom Ferry - OnDemand Summit 2021

Social Media Strategy No. 2: Going Live

I’ve said it many times, but I’ll say it again…
Facebook doesn’t care whether or not you like the way you look on video.
If you want to use Facebook as the valuable business tool it can be, you need to “Go Live” regularly.
Get over your fears, be true to yourself and do it!
The more you go live, the higher ranked you’re going to be.
That doesn’t mean you should go live all day every day, but be strategic and provide content that is meaningful to your audience. Promote engagement!
If you feel like you don’t have enough followers to make going live worthwhile, reach out ahead of time and inform people you’ll be going live.
Continue that process and build your audience.
It may take time, but it’s essential in today’s video-first environment.