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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Online Marketing

Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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Blog Articles

Real Estate Text Scripts for Grabbing Interest

Breaking the ice starts with a text. We make it easy with three effective real estate text scripts. There’s a lot to love about real estate text scripts. For starters, they’re short, simple, and take so little effort. But best of all, they…

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Free Goal Setting Template: Your Crucial Midyear Review

A goal setting template to refine your goals as we approach Q3. Tomorrow is the last day of the first half of 2023.  And if you’re like the majority of agents, it hasn’t gone the way you envisioned.  It’s time to check in and take stock of…

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A Listing Appointment Checklist for Stunning Presentations

A listing appointment checklist is a sure way to make sure you’re never missing anything you need – unless your checklist is missing something. 🙃 What’s your No. 1 priority right now? Let’s hear it… Yes, getting listing…

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The Most Effective Open House Sign-In Sheet Strategies

An Open House sign-in sheet might cost pennies, but a good one can earn you MASSIVE returns. Welcome to summer Open House season! If your Q1&2 this year have been a little disappointing, this is your opportunity to heat up with the weather and…

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The 18 Best Books on Mindset

What are the best books on mindset that could begin changing your life today? As a real estate coach for my entire adulthood and a lifelong student of optimizing productivity, I’ve read hundreds of the best books on mindset to come out in like…

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Break into the High-End Market: How to Become a Luxury Real Estate Agent

9 Tips to Become a Luxury Real Estate Agent Learning how to become a luxury real estate agent is often easier said than done. However, tapping into the luxury real estate market is possible, especially when you have a firm grasp of the tips and…

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5 Luxury Real Estate Marketing Tactics That WORK

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step,…

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Creating Work/Life Balance in Today’s Real Estate Market

How can you maintain a healthy work/life balance when today’s market demands more of you than ever before? This week’s blog is all about work/life balance… But Tom, hasn’t your entire message been that you need to work more, work harder,…

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8 of the Best Real Estate Coaches Share Their Top Advice

8 of the best real estate coaches share their best advice for what agents need to be doing TODAY! When it comes to today’s market and what you should be doing about it, everyone has an opinion – the news, the real estate “hobbyist,” and the…

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How to Find Expired Listings in Real Estate

Expired Real Estate Listings – Your Key to Triumph If you’re looking for new ways to generate real estate leads, let’s dive into the world of “expired real estate listings” – a treasure trove of opportunities waiting…

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Understanding Door Knocking in Real Estate

Unlocking the Power of Door Knocking in Real Estate In the fast-paced world of real estate, where digital communication, real estate Instagram reels, and agent YouTube channels often take center stage, door-knocking emerges as a timeless strategy…

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What is a Business Plan? Your Key to Success!

What is Real Estate Business Plan? Every successful business starts with a plan, and your career as a real estate agent is no exception. A well-crafted business plan can help you set measurable goals, keep you focused, and guide you toward success….

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