When it comes to navigating today’s market and what you should be doing about it, everyone has an opinion… the news, the social media “experts,” and other agents who are struggling. But when your success is on the line, it pays to listen to the best real estate coaching leaders in the business.
Here at Tom Ferry, our coaches don’t just talk about success, they create it every day with their clients. Below, you’ll find advice from eight of the top-performing real estate coaches in our network. Whether you’re an agent looking to grow or a professional seeking high-level mentorship, you’ll walk away with strategies that move the needle.
Why Work With the Best Real Estate Coaches?
Agents who work with the best real estate coaches consistently outperform their peers. Coaching provides the structure, accountability, and proven strategies that are often missing from solo efforts. Explore Tom Ferry’s Agent Tools to access the same systems our top clients use every day.
Merrill Jencks: Love the Challenge (and Your Clients)
Today’s market is more demanding, but it’s also full of opportunity. Lean in. Do the work. Love your clients like never before. The agents who thrive now are the ones setting themselves up for exponential success later.
Glen Stein: Do the Work That Matters
Busy work won’t get you paid. Focus on income-producing activities like setting appointments. You can’t wait for listings to fall into your lap. Instead, sharpen your real estate skills and go after them.
Doug Hannan: A Plan to Do MORE
This market demands more activity to achieve the same results. Lean on your real estate coach to create a strategy and increase your output without burning out. Planning ahead is your competitive edge.
Kay Fairchild: No More Excuses
This is a skill-based market. If your momentum and skills aren’t at a nine or ten, it’s time to get to work. Upgrade your performance or risk being left behind.
Larry Webb: Appointments Drive Everything
More conversations equal more appointments, and appointments mean contracts. Focus on people, not distractions. Success follows consistency and daily action.
Emily Kettenburg: Build Trust and Multiply Deals
Know your market inside and out, and be ready to adjust your communication style to match your audience. Every listing should lead to multiple deals. Leverage the multiplier effect to grow faster.
What Is the Multiplier Effect in Real Estate?
The multiplier effect refers to the ability of a single transaction to generate multiple future opportunities when leveraged correctly. In real estate, this means that one listing or one client should never be viewed as a standalone event, it’s a launchpad for more deals.
For example, a well-marketed listing can attract buyer leads, generate interest from neighboring homeowners, and build your reputation in a local farm area. By providing a great experience, asking for referrals, and following up consistently, you multiply one opportunity into many.
The most successful agents understand that every deal has ripple effects. Each conversation, showing, or listing is a chance to spark additional business. That’s why top coaches and agents focus on systems and scripts that maximize each contact.
Carl Rizzuto: Master Your Numbers
Track your income-producing vs. supporting activities. You should be spending 80% of your time on lead generation, prospecting, and appointment setting. Set closing goals and practice your follow-up.
Marie Gomer: Ask More Questions
Dive deeper into your database. Ask questions to understand client needs and put systems in place for longer sales cycles. Know your numbers and present facts, not opinions.
What’s Your Takeaway?
The best real estate coaches agree: You need to go beyond the basics. Here are the key themes:
- Be proactive. Don’t wait for the market to shift. Shift yourself.
- Set more appointments. That’s the game-changer in today’s market.
- Develop your skills. Coaching helps you sharpen the tools that matter most.
- Do more with better systems. Automate and organize for efficiency.
- Work from a plan. Know where you’re going and how to get there.
- Get accountability. The right coach makes all the difference.
It’s time to get serious about your future. If you’re ready to level up and work with the best in the business, schedule a free real estate Coaching Consultation today and see what’s possible.
