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Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents

Our Latest Posts

Team Building

Boost Productivity with Task Delegation: Find, Train & Retain

As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…

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Online Marketing

Build a Brand Bible & Develop a Marketing Plan

A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….

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Blog Articles

How to Visualize Your Way to Success This Year

Studies show that when you know how to visualize and do it regularly, a new world opens to you – the world you want to build starting this year. Welcome to 2024! As we’ve been talking about, this will likely be a determining year for a lot of…

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The Best of 2023 Content Recap!

Dive into our Best of 2023 Content Recap! 2023 was a hard year for a lot of agents. For us, that meant it was important to step up our game and deliver more value than ever before. From mindset and inspiration to marketing and business strategies,…

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Your 2024 Checklist: Complete Before Jan. 1!

The biggest killer of massive action is thinking about what actions to take. That’s why you need this 2024 checklist. 10 days. That’s all that’s left in 2023. On the one hand, it’s exciting because we’re stepping into a new year of…

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Using The Law of Cause & Effect for Motivation & Willpower

Success is all about cause & effect. But to foster the motivation to keep taking action every day, you need to start with the effect. You’ve heard a million times that running a successful business is a matter of consistent cause & effect….

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How to Lead and Conquer Like Napoleon

If real estate feels like a war right now, you need to strategize and lead like Napoleon. It seems like an appropriate time for the release of the new Napoleon movie, doesn’t it? When you combine all the shifts in the market, the economy, and our…

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What Black Friday 2023 Means for Real Estate Agents

This year’s Black Friday has come and gone, but what it says about the economy and consumer spending has deeper meaning for real estate agents. Black Friday isn’t something that needs to be explained. You’ve undoubtedly taken advantage of it…

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2 Gratitude Exercises to Change Your Life

There are two gratitude exercises so simple and so powerful that they could completely shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling,…

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5 Strategies to Combat Rising Client Acquisition Costs

There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once relied on gotten a whole lot more expensive – if it’s…

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The NAR Lawsuit Verdict: First Reaction & Action Steps

To me, the outcome of the NAR lawsuit is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a choice. What will you decide? Find out…

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The Home Buyer Education Most Agents Fail to Deliver

If you’re working with buyers, offering a home buyer education is not a perk – it’s a necessity. And too many agents are leaving their clients in the dark.  When the real estate legends at 1000watt release a survey, you can bet there are…

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3 Essential Real Estate Skills That Most Agents Lack

Struggling? Let’s Take a Look at Your Real Estate Skills Your real estate skills determine your success, but they could also be your downfall if left undeveloped. In a competitive market, there’s little room for skill development while…

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The End of Past Clients: Creating Forever Clients

There’s a big difference between past clients and forever clients. At this year’s Success Summit, I challenged attendees to a monumental mindset shift… I called for the END of “past” clients. It’s a minor distinction with a major…

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