Few people – if any – have influenced my perspective on marketing more than the one and only Seth Godin. He’s written a bunch of great books. (I actually own two prized copies of his epic 17-pound release.) His blog is legendary. He’s launched countless successes through his AltMBA and Akimbo workshops. And now… He’s appearing […]

Who remembers “The Decision” in 2010 when a 25-year-old LeBron James warranted an hour-long live TV special to announce that he was “taking his talents to South Beach”? Why was it such a big deal? Because at 25 and already a two-time league MVP, LeBron’s next contract would determine where he played his prime years… […]

Today marks the beginning of the second half of the year. A lot has happened already in 2021… The U.S. market continued its frantic pace with strong buyer demand and low listing inventory. We’ve emerged from pandemic rituals and mostly returned to normalcy. Zillow bought ShowingTime and agents everywhere freaked out. Buyers are making offers […]

Picture this… Somebody types in “Best real estate agents in [your town].” What happens next? Do you appear in the top results? As a real estate professional, it’s crucial that you show up in Google search results for your local market. If you’re not showing up in local searches like this, it very likely may […]

Sometimes the job of a real estate coach is to cut through some of the excuses agents use to avoid doing the things that will make them successful. We all know we’re operating in a “video first” marketing environment. But far too many agents are still shivering in fear of pressing that “RECORD” button, so […]

“Getting hit in the head with bricks never felt so good.” I loved this comment about halfway through yesterday’s BluePrint event I was doing from attendee and coaching member Cory Coombes. Because even if I say so myself, we packed that event with tons of valuable information agents need now. In case you weren’t there, […]

I recently made a bold prediction. And I’m not backing down from it. I said that within three to four years, I estimate 50% of all U.S. real estate transactions will have a 25-42% referral fee attached to it. Why? Because everywhere you look, people and companies are trying to wedge their way into our […]

If you know me, you know I’m pretty much an open book. I don’t mind revealing inside information about how we do business as long as it helps you run your own business more effectively. And as CEO, I’m always pushing my executive team to innovate and try new approaches. In fact, we’re calling 2021 […]