New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in…

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

Everyone knows that good branding will make people take you more seriously. But truly powerful branding can alter your own psychology, making you more confident and motivated. The most important aspect of branding is consistency, and this can be…

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

Unless this blog is your first exposure to me, I’m pretty sure you know my feelings about video. We’re living in a video-first marketing environment… …yet many agents are still afraid to step in front of the camera. Those who have…

It’s Thanksgiving day, the one day a year we’re all willing to say what we’re grateful for. But what about those other 364 days? It’s time to normalize practicing gratitude on a daily basis. Personally, I make it part of my morning routine….

“Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around you. People are busy. They have jobs, and lives,…

I’m gonna be blunt… If you’re not doing the seven things I discuss in this blog, you are losing ground to the competition. Because recently I’ve been talking to lots of top-producing agents, team leaders and CEOs, and they’re all…