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3 Things the Market Is Practically Begging You to Do
Let me ask you a question: When you think about the things you do every day, are your actions dictated primarily by intuition or by data? Data-driven action steps are good things in today’s economy. Pay attention to the data, listen to the market, and serve accordingly. That’s what I’ve got for you today. When […]
15 Fantastic Books to Shape Your Mindset & Grow Your Business
You can romanticize it… snuggling up with a good book next to the fireplace on a chilly autumn night. Or you can be straightforward about it… educating yourself and arming yourself with new tactics as the New Year approaches. Either way, Q4 is a fantastic time to dive into some great books. I recently posted […]
Answering 3 Important Questions from the Next Generation – #TomFerryShow
I’m always encouraged when I see fresh faces in the crowd at our events. Over the last few years, I’ve met a lot of bright, super-ambitious, driven young people who have made real estate their chosen profession. It’s exciting to think of the innovations this “next generation” of agents will bring to our industry. It’d […]
More Great Business Tools You Should Be Using
A while back, I did a #TomFerryShow about 6 Killer Tools to Stay Ahead of the Competition. Today I want to add four more. My buddy Greg Robertson is the President and co-founder of W+R Studios, makers of Cloud Agent Suite. Together we’ve teamed up to offer you an extraordinary “test drive” of their services for […]
Four More Creative Ways to Attract Listings (Part 4 of 4) – #TomFerryShow
In the last three weeks, we’ve covered everything from sticky notes to Instagram Live videos, all in the name of helping you attract more listings! This week, we conclude this four-part series with four more strategies to put you in front of sellers. If you’ve missed any of the previous three, get caught up and […]
Even More Innovative Listing Attraction Strategies! (Part 3 of 4) – #TomFerryShow
Hopefully you’ve picked up some great new strategies from our series on 16 innovative listing attraction systems. In case you’ve missed it, here’s part 1 and here’s part 2. Today we introduce four more winning strategies in part three! Let’s get to it! Listing Attraction System 9: Review Letter from the Seller to the Neighbors You know we’re operating […]
16 Killer Listing Attraction Strategies! (Part 2 of 4) – #TomFerryShow
Picking up right where we left off last week, I’m continuing to share 16 of the 33 listing attraction systems I presented at Success Summit early last month. (If you want all 33, it’s not too late to purchase LiveCast and “own” three full days worth of content from Summit 2018 forever.) Let’s get on to the next four methods (5-8)… […]
16 Ingenious Ways to Attract Listings Now! (Part 1 of 4) – #TomFerryShow
Where do your listings come from? I hope that’s a tough question to answer… …Because if it takes some thought, that probably means you have a variety of strategies in place that are all delivering listing opportunities to you. If you only have a few – or worse yet, one – it’s an all-too-easy question […]
Tips & Tricks to Maximize Your Video Marketing – #TomFerryShow
When I got approached to be interviewed about The Power of Video Marketing, I knew the conversation would be packed full of valuable tips for today’s video-first marketing environment. So we shot it as a #TomFerryShow as well! And what resulted was 30+ minutes of powerful video tips and tricks. I’m focusing on some of the […]
3 Steps to Snap Out of “Survival Mode” – & More! – #TomFerryShow
On today’s #TomFerryShow, I answer some excellent agent questions about… Social media’s place in building your business (0:36) IGTV’s emerging role in marketing (1:15) The ideal real estate team size (2:22) Who makes more money: Solo agents or teams? (3:36) I encourage you to watch the full episode to get all the answers. Here on the […]
6 Killer Tools to Stay Ahead of the Competition – #TomFerryShow
Saving time. Making more money. Connecting more meaningfully with your clients. Growing your business. Do these sound good? That’s what I thought. And that’s why I’m sharing six of my favorite business tools on this episode of the #TomFerryShow! Let’s go! A Modern & Relevant Way to Keep in Touch with Your Database BombBomb Prompt […]
Celebrating a Major Milestone with 5 Must-See Videos
Earlier this week, we surpassed 10 million views on our YouTube account! To celebrate this milestone, I wanted to share five of our most popular and most valuable videos every agent should watch. Some of these you might’ve seen before, others you might have missed. But I know EVERY ONE OF THEM can be beneficial […]
What Facebook’s Algorithm Change Means for You
Have you seen the new Facebook commercial? Here’s the gist of it: Facebook is committed to getting back to their roots as a platform primarily for connecting with friends and loved ones. They announced the rollout of these changes back in January, and businesspeople everywhere freaked out, claiming Facebook would no longer be a viable […]
How to Capitalize on Today’s Review Economy – #TomFerryShow
Stop and think about this scenario for a second… A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her process? If she doesn’t already have an agent who is “top of mind,” her next move is likely […]
4 Tips to Build Powerful, Referral-Generating Relationships – #TomFerryShow
Technology makes our lives easier, no doubt. But are we ignoring the personal connections that are so critical to our long-term success? In an age of buying online leads, communicating with clients through texts or occasionally commenting on a past client’s Facebook post to keep in touch, we’re in danger of losing the real, emotional connections […]
5 Superpowers of Uber-Successful Real Estate Agents – #TomFerryShow
It only takes one… One skill you “own” and completely embody. It’s your Superpower! But do you know yours? In this #TomFerryShow, I’m talking about 5 Superpowers of Uber-Successful Real Estate Agents. Here are three action steps for you to take from this episode: Gain awareness of your superpower(s) Acknowledge where you can improve Make […]
Social Media Strategies for Maximum Engagement – #TomFerryShow
I get more questions about social media than virtually any other topic. Watch this entire episode of the #TomFerryShow for the greatest impact, while here on the blog I’m focusing on three social media strategies you must use. Let’s go… Social Media Strategy No. 1: Make Your Posts #stopworthy Think about your behavior when scrolling […]
4 Crucial Content Categories Every Agent Should Be Creating
Becoming the “knowledge broker” in your marketplace doesn’t just happen. It takes work. No matter how experienced you are, no matter how successful you’ve been, people aren’t going to universally consider you the premier local resource for real estate information — unless YOU make that happen. The way to make that happen is by consistently […]
How We Do It: Behind the Scenes of the #TomFerryShow
If you’ve been paying attention to the #TomFerryShow at all, you know I’m all-in on video. We’re in the video age, and it’s only getting bigger. Every #TomFerryShow we do on any topic related to video generates tons of comments and questions. In this episode, we strive to answer as many of those questions as possible […]
7 Takeaways from My Interview with Gary Vee – #TomFerryShow
If you’re at all familiar with Gary Vaynerchuk, you know he has a style and delivery all his own. So I strongly urge you to watch the entire episode above to get the full experience. Here in the blog, I’m breaking down “Golden Nuggets from Gary,” my top seven takeaways from our enlightening conversation.
90 Minutes A Week to More Effective Marketing
There are 13 items on the Weekly Million Dollar Checklist I shared at last year’s Success Summit. (You can download it here.) In this blog, I want to focus on just one of those 13 tasks. This one… If you want to create truly effective marketing, you can’t just “wing it.”
Using Social Media Video to Grow your Business
The world is ever changing and with it we must change too. If you’re still stuck to your old ways of doing things and not using all the tools of technology available to you, this article is for you my friend! If door knocking is your biggest lead generator, good for you, but that’s not […]
The Ultimate Facebook Advertising Strategy – #TomFerryShow
There is one lead source that every agent should be using… Some of you are aware of the huge opportunity found through Facebook advertising for sellers, and have been using it for years! But are you taking full advantage of this lead source and maximizing it for your market?
How to Get the Most Out of Your Facebook Business Page
Are you doing everything you can to attract, engage and convert some of the over 1 billion people who use Facebook every day? Facebook is an amazing platform where you can find your next customer. Don’t miss out on an opportunity to find and close new leads! With Facebook, you can strategically target your ads […]
Get Noticed And Get More Deals – #TomFerryShow
If you’ve been in real estate for even just one day you’ve surely noticed that residential real estate has an agent problem: There are way too many agents in real estate today! I’d one day like to see just 300,000 agents in the US rather than the 1,000,000+ we currently have. But more important to […]
How Successful Real Estate Agents Position Themselves on Facebook
According to a joint study released by Google and the National Association of Realtors, 2 of 3 people searching for a prospective real estate professional research them “extensively online prior to working with them“. That number is increasing every day, and one of the most popular places to research people online these days is where? […]
How to Position Yourself on the Internet
If you’ve been following my videos and articles, first of all, thank you, you know one thing is for sure about me: I’m always innovating, changing, and adjusting to stay as relevant as I can to make sure that I’m providing you the very best tools that are working today for Rockstar agents just […]
Top 10 Ways to Use Instagram in Real Estate
Every Real Estate professional should be on just about every social media platform available. One of the fastest growing social media sites to use in real estate is Instagram. What many agents don’t realize is that Instagram can be one of the most useful tools to grow their business…when used correctly. I pulled my top 10 […]
5 Steps Every Real Estate Pro Needs to Build a Social Media Community
Social media has revolutionized the way we socialize, shop, and do business. Authority and credibility in life and real estate are no longer built simply on sheer numbers – having the most clients, the highest sales, the biggest market share. The thought leaders of today build their credibility in a social media community, as well.