How to Get Reviews in Today’s Review Economy Stop and think about this scenario for a second…A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her…

Are You Making it Easy to Get Real Estate Reviews? “Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around…

Are you all in? Or are you just dabbling in real estate, hoping for what you’ve heard is quick and easy money? Both of these personas exist in our industry. But only one has longevity. The real professionals will always outlast the hobbyists. This…

Real Estate Software and Apps for Every Need When looking at the best apps for real estate agents to use in their business technology arsenal, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features…

It’s time to make your real estate marketing plan As we step forward, it’s time to start doing double duty. Not only do we need to refocus on our goals, but it’s essential to prepare for the future. Now is the time to start reviewing,…

Confirmation feels good. If you’ve been watching my videos or reading this blog recently, you know I’ve been emphasizing the importance of establishing “know, like, and trust” with consumers in your market. So, when I opened the National…

I have a really simple – yet potentially painful – question for you… Are you relevant? I recently met Greg Creed, former CEO of Yum! Brands and author of a great new book called R.E.D. Marketing. He brought up the topic of social and…

I talk with a lot of successful agents on a regular basis. And if I had to boil down what makes those people so successful, it’s not that they’re all insanely innovative and breaking new ground. It’s not that they figured out some marketing…

Imagine… A homeowner sees your signs in her neighborhood. Maybe she’s seen your ads in her mailbox on online. Then she decides to sell. If she doesn’t have an agent already in mind, what do you think is her next step? She’ll likely do her…

Maybe you experienced Summit with us last week… Maybe not… Doesn’t matter. At some point in your life, you’ve likely had information overload, where your head is swimming in a multitude of ideas – and as a result, you had no idea what to…

Whether you’re a social media power user or doing your best by dabbling, guessing and hoping, today’s #TomFerryShow is sure to up your game. I asked my own Social Media Manager Courtney Gracia to join me, and she brought the heat with 10 rules…

The Best Types of Content for Your Real Estate Social Media Marketing “Social media content” covers a lot of ground. From Instagram to TikTok for real estate, social media in real estate is the perfect outlet for marketing. The options are…