Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents
Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents
Our Latest Posts
Boost Productivity with Task Delegation: Find, Train & Retain
As a real estate agent, there comes a point where you simply can’t do it all on your own. You’ve nailed down your systems, but the day-to-day grind of managing administrative tasks and client communication is consuming your time. This is where…
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Build a Brand Bible & Develop a Marketing Plan
A Brand Bible Solidifies Your Personal Brand If you want people to see you as the go-to expert in your market, it starts with consistency — and that means building a brand bible. A solid branding bible isn’t just about your logo or colors….
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Let’s boil down the best Instagram tips for real estate agents. Real estate is a visual industry. The old adage “a picture is worth a thousand words” is particularly true in the realm of selling properties. In the age of social media,…
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The NAR Settlement Presents a Massive Opportunity The moves you make right now will have a long-lasting impact. The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…
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Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…
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How to Get Expired Listings If you want to know how to get expired listings, the answer is simple… Contact them! It’s what they’ve been waiting for! Well ok, it’s not that simple, because it does require you to contact them in the right way,…
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Want to learn how to get into luxury real estate? There’s this misconception that becoming a luxury real estate agent has to do with something other than skill, strategy, and ambition. Some agents think you either need to already need to be…
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Eustress vs. Distress… What does it mean? When we talk about your health and the enjoyment of your life weighed against the stress required to run your own business, what we’re really talking about is eustress vs. distress. They’re two…
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How to Hire a Real Estate Transaction Coordinator If you don’t have a transaction coordinator (some people call them a “transactional coordinator”), you’re probably familiar with this situation: Awesome! I just got some deals under contract,…
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5 Questions to Know if Real Estate Geo Farming is Right for You Before we dive into any of the questions you need to ask yourself before starting your geo farm, let’s start off with WHY geo farming is so important… Simply put, geo farming is…
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A How-To Guide to a Real Estate Listing Presentation The real estate listing presentation… The secret weapon of any successful listing agent. It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing…
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Addictions = Productivity Killers As a real estate agent or a professional in any business, there are four addictions that can zap your productivity, happiness, and ability to succeed. Last week, I hosted what might’ve been the most epic free real…
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Tips for Pursuing Expired Listings as Lead Generation If you haven’t made expired listings a regular part of your lead generation, it’s worth asking why. Is it because you’re scared of getting rejected? Are you worried about letting them down?…
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How to be a successful real estate agent today is different than it was even just a few years ago – in some ways. It’s a new world out there and sometimes it can feel like everything has turned upside-down and nothing is the same. New agents…
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The Hour-By-Hour Plan For A Real Estate Agent’s Perfect Day
One of the benefits to being a real estate agent is the freedom that this business gives you.
There’s no time clock to punch or strict hours to abide by. You have the freedom to work whenever and wherever you choose.
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Top 10 Objections and the Scripts to Overcome Them
The truth hurts …
So when I ask if you want to know a secret about sales, I have to warn you that you might not like the answer.
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Real Estate Scripts: My NEW Best Response for “How’s the Market?”
Things change in this industry all the time.
But since at least 2009, I’ve stuck with a script I feel is the best response to the question you probably hear five times a day, if not more: “How’s the market?”
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