New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can be scary. You’re in a new world. You’re not receiving a salary. Real estate school barely taught you anything relevant to actually achieving success in…

If you’ve been keeping up with This Week in Marketing (which you should be!), you’ll remember that a few weeks ago, Jason Pantana talked about Pinterest as one of the best underutilized marketing channels for real estate agents. As Jason said,…

So you want to get into luxury real estate, huh? Bigger rewards come with bigger pressures… higher standards, less margin for error, and an even greater commitment to yourself and your clients. And if you want to succeed in luxury, you’re…

Are you the best agent in your market? Most agents I talk to would say yes, they are. And it’s not an ego thing. It’s the pride they take in their work that pushes them to provide better service than other agents. I’d go so far to say that in…

Picture this… Somebody types in “Best real estate agents in [your town].” What happens next? Do you appear in the top results? As a real estate professional, it’s crucial that you show up in Google search results for your local market….

Sometimes the job of a real estate coach is to cut through some of the excuses agents use to avoid doing the things that will make them successful. We all know we’re operating in a “video first” marketing environment. But far too many agents…

“Getting hit in the head with bricks never felt so good.” I loved this comment about halfway through yesterday’s BluePrint event I was doing from attendee and coaching member Cory Coombes. Because even if I say so myself, we packed that event…

10 Phone and Cold Calling Tips to Help You Pick Up the Phone You might want to bookmark this one. Because at one point or another, we all get in a funk and don’t feel like picking up the phone and making our calls. Especially cold calls. We make…

“Boy, that escalated quickly.” –Ron Burgundy The Broke Agent recently compared the current landscape for buyers to the giant fight scene in Anchorman – and he’s not exaggerating much. Listings today seem to generate tons of offers, leaving…

Welcome to Q2. Three months of the new year have already flown by… …And the next nine aren’t likely to slow down. So my question for you is… How are you doing? Have you achieved 25 percent of your 2021 goals yet? Are you on…

Stuck or Scaling: Today’s Agent Bifurcation & the Path Forward Let’s break down some numbers really quickly… There are somewhere around 1.5 million licensed agents in the U.S. But of those, only 57% have actually transacted a deal this…

Peter Drucker told us many years ago: All business is innovation and marketing. We should know this. We should collectively strive for this. Yet what do we see when someone innovates to provide a better customer experience in real estate? Outrage….