Luxury Real Estate Marketing Isn’t Like Any Other Type of Marketing Luxury real estate marketing is a whole different ballgame. If you want to move into high-end listings and attract affluent buyers and sellers, your approach must evolve. The…

How to Get Reviews in Today’s Review Economy Stop and think about this scenario for a second…A homeowner smack dab in the middle of your market is considering selling her home. Once that idea is in her head, what’s the next step in her…

Crafting an Effective Real Estate Marketing Content Calendar Creating a real estate marketing content calendar is like planning a huge trip across various terrains. An effective content calendar is more than a map to take you where you need to go…

New Agent Tips and Advice on How to Get into Real Estate Being a new real estate agent can feel overwhelming. You’re in a whole new world. You’re not receiving a salary. Real estate school barely prepared you for the real-life challenges, and…

When it comes to navigating today’s market and what you should be doing about it, everyone has an opinion… the news, the social media “experts,” and other agents who are struggling. But when your success is on the line, it pays to listen…

Real Estate Apps and Software for Every Need When looking at the best apps for real estate agents to use in their businesses, it’s tough to make a definitive list. There are so many different uses, factors, nuances, and features that fit one agent…

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

Why are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a framework…

Seller Closing Gift Ideas to Ensure You’re Remembered When it comes to closing gift ideas, you’ve got to think bigger than the usual. For first-time home buyers, it’s all about giving them something that not only shows appreciation but…

Real estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…

Could Your Expertise be Hurting Your Communication Skills? If you want to know how to communicate clearly, start by asking yourself: Am I truly speaking to my audience, or am I just speaking from what I already know? As a real estate agent, your…

The Truth About How to Be Successful in Real Estate Success in real estate over the long haul is all about ongoing education and prioritizing knowledge.  When I was about 20 years old, my mentor W.E. “Bill” Mitchell told me: “Don’t focus on…