What are the best books on mindset that could begin changing your life today? As a real estate coach for my entire adulthood and a lifelong student of optimizing productivity, I’ve read hundreds of the best books on mindset to come out in like last century. But Tom, why would you spend so much time […]

Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step, I’d say, is luxury real estate marketing. Notice how I didn’t just say “marketing” […]

How can you maintain a healthy work/life balance when today’s market demands more of you than ever before? This week’s blog is all about work/life balance… But Tom, hasn’t your entire message been that you need to work more, work harder, double down on your business, and continue to serve more than ever? Yes, it […]

8 of the best real estate coaches share their best advice for what agents need to be doing TODAY! When it comes to today’s market and what you should be doing about it, everyone has an opinion – the news, the real estate “hobbyist,” and the other agents who are hurting out there right now. […]

Seller closing gifts are about more than just showing your appreciation… They’re one of the best ways of creating raving fans who return the gift many times over. Too many agents approach seller closing gifts the way they would a Secret Santa present. By that, I mean they get them something generic and impersonal under […]

If you want more listing appointments, you need a great appointment setting script. Well, I’ll do you two better – and they’re delivered through text and email! Let’s talk about why having an appointment setting script is possibly the most important tool in your arsenal right now. Two weeks ago, we covered what your No. […]

What are the most essential marketing channels that every agent needs? As a real estate professional, you have incredible flexibility and a world of options to consider when deciding how to run your business. You may have even heard me say “There’s no wrong way to generate a lead” once or twice. And it’s true. […]

One month ago today, I was in Las Vegas with almost 3,000 top agents for Elite Retreat, a two-day event exclusively for our Elite coaching members. When I walked on stage to start the event, the first thing I did was give them two numbers: 112 & 2. Let me explain… There are 168 hours […]