Dive into our Best of 2023 Content Recap! 2023 was a hard year for a lot of agents. For us, that meant it was important to step up our game and deliver more value than ever before. From mindset and inspiration to marketing and business strategies,…

The biggest killer of massive action is thinking about what actions to take. That’s why you need this 2024 checklist. 10 days. That’s all that’s left in 2023. On the one hand, it’s exciting because we’re stepping into a new year of…

The Top Places to Find Listing Leads If you’re serious about growing your real estate business, mastering how to get listing leads is non-negotiable. Sellers are the gateway to inventory, momentum, and scalable success. In today’s market, the…

The Law of Cause & Effect to Boost Motivation & Willpower One of the best ways to boost motivation is by mastering the Law of Cause and Effect. When you understand how your actions directly shape your outcomes, staying committed and driven…

Real estate feels like a war, strategize and lead like Napoleon. It seems like an appropriate time for the release of the new Napoleon movie, doesn’t it? When you combine all the shifts in the market, the economy, and our industry, it’s apparent…

Understanding Real Estate Team Roles to Grow Your Business If you don’t have a transaction coordinator, you ARE your transaction coordinator. Similarly, if you don’t have a social media specialist, you ARE your social media specialist. Same goes…

This year’s Black Friday has come and gone, but what it says about the economy and consumer spending has deeper meaning for real estate agents. Black Friday isn’t something that needs to be explained. You’ve undoubtedly taken advantage of it…

Two gratitude exercises that could shift the course of your life. “Gratitude” can mean a number of different things depending on the context. It’s a specific feeling, a broad feeling, an expectation, a form of etiquette, and a cultural…

Affordable Solutions to Rising Client Acquisition Costs There are affordable solutions to the real estate agent’s greatest hurdle today: the rising CaC (Client Acquisition Costs).  Is it just me or has every lead gen source that agents once…

Are You Making it Easy to Get Real Estate Reviews? “Reviews are dominating consumer decisions.” That was one of the first things I said to kick off my BluePrint event yesterday morning. And it’s true. We all want more reviews! But look around…

Regarding the Outcome of the NAR Lawsuit To me, the NAR lawsuit verdict is one of those moments in our lives similar to the pandemic, the global financial crisis, or the tech bubble burst… It’s a moment of uncertainty that leaves us with a…

Don’t Skip Over the Homebuyer Education Most Agents Fail to Deliver If you are not using a buyer consultation checklist in every appointment, you are missing a massive opportunity to win trust, educate your clients, and close more deals. A…