How to Write Marketing Emails That Actually Serve Your Purpose You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…
Read MoreHow to Avoid Burnout: 7 Tips for Staying Productive and Balanced If you want to know how to avoid burnout, you are not alone. Burnout is one of the biggest threats to sustained success in real estate. The pressure to always be on, deliver results,…
Read MoreLuxury Real Estate Marketing Isn’t Like Any Other Type of Marketing Luxury real estate marketing is a whole different ballgame. If you want to move into high-end listings and attract affluent buyers and sellers, your approach must evolve. The…
Read MoreWhen it comes to navigating today’s market and what you should be doing about it, everyone has an opinion… the news, the social media “experts,” and other agents who are struggling. But when your success is on the line, it pays to listen…
Read MoreA great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…
Read MoreWhy are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a framework…
Read MoreSeller Closing Gift Ideas to Ensure You’re Remembered When it comes to closing gift ideas, you’ve got to think bigger than the usual. For first-time home buyers, it’s all about giving them something that not only shows appreciation but…
Read MoreReal estate books for agents to add to their holiday lists. The end of the year is here. As we walk into a new year, there are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no…
Read MoreCould Your Expertise be Hurting Your Communication Skills? If you want to know how to communicate clearly, start by asking yourself: Am I truly speaking to my audience, or am I just speaking from what I already know? As a real estate agent, your…
Read MoreThe NAR Settlement Presents a Massive Opportunity The moves you make right now will have a long-lasting impact. The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…
Read MoreTom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…
Read MoreA Checklist and Expired Listing Scripts to Contact Expired Listings Expired listings represent some of the most motivated sellers in the real estate market. They’ve already raised their hand to sell , they just need a stronger plan and better…
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