Luxury real estate marketing isn’t like any other type of marketing… Upping your price point requires changing your strategy. Every agent wants to know what it takes to break into and then dominate in luxury real estate. The obvious first step, I’d say, is luxury real estate marketing. Notice how I didn’t just say “marketing” […]

How can you maintain a healthy work/life balance when today’s market demands more of you than ever before? This week’s blog is all about work/life balance… But Tom, hasn’t your entire message been that you need to work more, work harder, double down on your business, and continue to serve more than ever? Yes, it […]

8 of the best real estate coaches share their best advice for what agents need to be doing TODAY! When it comes to today’s market and what you should be doing about it, everyone has an opinion – the news, the real estate “hobbyist,” and the other agents who are hurting out there right now. […]

If your agents sigh before your team meetings, there’s a problem, because good meetings are something they look forward to. Team meetings are an important part of any business… Sorry… let me start over… Some team meetings are an important part of some businesses – but only if they’re done right. Okay, I know it […]

What can mindset training, personal guidance, and advanced lead gen strategies do to transform a real estate agent? Dwayne Pano has big dreams. A coaching member and upstart Houston agent, his vision board includes a goal of buying each of his three kids their own home that he’ll give them when they graduate high school. […]

Seller closing gifts are about more than just showing your appreciation… They’re one of the best ways of creating raving fans who return the gift many times over. Too many agents approach seller closing gifts the way they would a Secret Santa present. By that, I mean they get them something generic and impersonal under […]

Geo farming is one of the surest ways to ensure your long-term dominance over an area, but that doesn’t mean it’s for everyone. Lead sources are like clothes – they’re an expression of who you are, and if they don’t fit, then they’re not really doing their job. This especially applies to something like geo […]

The NAR Lawsuit against agent commissions is now a class action. Buyside might be going bye-bye, and people are scared. But what can you do about it? If you’re nervous about the NAR lawsuit, it’s hard to blame you… The National Association of Realtors along with major brands like RE/MAX, Keller Williams, and HomeServices of […]