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Author: Nicholas Moschetto

Author: Nicholas Moschetto

Ahead of the Curve: Real Estate Smart Contracts & Blockchain

Real Estate Smart Contracts & Blockchain Explained A major technological shift is underway. With the rise of blockchain technology and real estate smart contracts, savvy agents are finding themselves at a crossroads where innovation meets…

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Starting & Maintaining Your Self-Improvement Journey

Your Self-Improvement Journey Shapes Your Potential If you think that a “self-improvement journey” sounds a little sentimental or hokey, you’re wrong. Some people have this stigma attached to self-improvement that needs to be set right….

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Writing Real Estate Marketing Emails That Win Trust

How to Write Marketing Emails That Actually Serve Your Purpose  You’ve undoubtedly heard that you need to be sending marketing emails. Jason Pantana calls real estate email marketing the “Greatest marketing channel of all time.” But here’s…

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The 9 Steps of Building a Brand Bible

A great brand starts with a great brand bible. Personal branding (or company branding) is all about consistency, and consistency only gets harder to maintain as your business grows. This is where having a brand bible comes into play. In this blog,…

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The Art & Practice of Real Estate Scripts

Why are real estate scripts so important?  Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself.  It’s exactly the opposite. They’re about giving you a…

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6 of the Best Books for Real Estate Agents

Six of the Best Real Estate Books Out There There are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get all three than reading the best books for real estate…

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What to Do Now: Refocusing After the NAR Settlement

The NAR Settlement Presents a Massive Opportunity  The moves you make right now will have a long-lasting impact.  The recent settlement proposed in the NAR lawsuit has shaken our industry and forced a lot of agents to reexamine the way they work…

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Introducing TomAI – The Best Real Estate AI of All Time

Tom Ferry’s new real estate AI is a game-changer. When you think of real estate AI, you probably think of general AI tools like ChatGPT and Midjourney that agents can adapt for their own purposes. And those are all great. But until now, there has…

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