Building your real estate brand is an essential practice in making sure that you have long-term success. While most agents begin their career by investing in their broker’s brand, they find that as time goes on and they look at moving on to a different broker, things are much more difficult and it is almost […]

If you’re looking to grow your real estate business then you probably recognize that there are a multitude of different things that you can do, and only a defined amount of hours in the day. In managing your own business, you need to make sure that you spend your time in the most effective ways — ways […]

According to the National Association of Realtors, “Effectively reaching your customers and prospecting clients is essential for a real estate career. To succeed, ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.” Direct marketing in real estate is incredibly important as people are inundated with more […]

A real estate mentor is an experienced advisor or trainer in the industry. They have an impressive breadth of experience to call on to guide you through handling negotiations, creating successful farm leads, and other common situations. If you’re looking to learn how to find a real estate mentor, you’ve come to the right place. […]

Successful teams in real estate have one essential distinction: leadership. Real estate leaders tend to focus on opportunities rather than excuses. When one door closes, a successful leader can direct others towards a new focus. What Makes a Good Leader in the Real Estate Industry? Real estate leaders are masters of three main skills. These […]

A real estate agent business plan is a document that outlines your comprehensive strategy to grow your real estate business. It outlines important milestones of your approach, identifying what your goals are and how you will achieve them. Because of the nature of the real estate business, you can construct plans as a broker, agent, […]

As a real estate agent, you drive your professional success by action. Unlike a typical career where you punch in and out, real estate agents are mostly driven by commissions — which leads many agents to believe that in order to be successful you must work 70 hour weeks in pursuit of the next closing. […]

A study by the National Association of Realtors found that 87% of people who were buying a home used a real estate agent. This leads to an interesting question —  how did those people find their real estate agent and why wasn’t it you? The answer leads to one main subject — real estate marketing. What sets […]