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Articles

Direct Marketing in Real Estate

According to the National Association of Realtors, “Effectively reaching your customers and prospecting clients is essential for a real estate career. To succeed, ensure your direct mail campaign competes against the mailers of top-producing agents and delivers an effective, targeted message.” Direct marketing in real estate is incredibly important as people are inundated with more […]

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What is a Real Estate Mentor and How Do You Find One?

A real estate mentor is an experienced advisor or trainer in the industry. They have an impressive breadth of experience to call on to guide you through handling negotiations, creating successful farm leads, and other common situations. If you’re looking to learn how to find a real estate mentor, you’ve come to the right place. […]

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Becoming a Leader in Real Estate

Successful teams in real estate have one essential distinction: leadership. Real estate leaders tend to focus on opportunities rather than excuses. When one door closes, a successful leader can direct others towards a new focus. What Makes a Good Leader in the Real Estate Industry? Real estate leaders are masters of three main skills. These […]

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What is a Real Estate Business Plan?

A real estate agent business plan is a document that outlines your comprehensive strategy to grow your real estate business. It outlines important milestones of your approach, identifying what your goals are and how you will achieve them. Because of the nature of the real estate business, you can construct plans as a broker, agent, […]

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Time Management for Realtors

As a real estate agent, you drive your professional success by action. Unlike a typical career where you punch in and out, real estate agents are mostly driven by commissions — which leads many agents to believe that in order to be successful you must work 70 hour weeks in pursuit of the next closing. […]

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The Real Estate Agent’s Guide to Real Estate Marketing in 2021

A study by the National Association of Realtors found that 87% of people who were buying a home used a real estate agent. This leads to an interesting question —  how did those people find their real estate agent and why wasn’t it you? The answer leads to one main subject — real estate marketing. What sets […]

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Hosting and Planning an Open House

Real estate open houses and buying or selling a home often come hand in hand. While every house might not be a good fit for an open house, there are several great reasons to conduct at least one. Understanding if your listing is a good candidate for an open house is where you should start. Here are […]

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Get More Listings In a Low Inventory Market

One of the greatest challenges in the real estate industry is keeping listings moving into the sales pipeline during a low inventory market. The truth is that your time is money, and knowing the most productive ways of keeping leads flowing is a gamechanger in bringing you closer to the real estate dream of reaching […]

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