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The Real Estate Agent’s Guide to Real Estate Marketing in 2022

A study by the National Association of Realtors found that 87% of people who were buying a home used a real estate agent. This leads to an interesting question —  how did those people find their real estate agent and why wasn’t it you? The answer leads to one main subject — real estate marketing. What sets […]

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What is GCI in Real Estate?

As a real estate agent, one of the most important revenue streams is your GCI. What is GCI, and what does GCI stand for in real estate? GCI stands for gross commission income and is the amount of money a real estate agent earns from a transaction as a buyer, seller, or both. As a […]

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Real Estate Prospecting Scripts

As a real estate agent, you’re going to have hundreds of interactions with clients and leads trying to sell them a home. During these conversations, you’ll hear their pain points, their goals, and more, allowing you to use this information to help them find the home of their dreams. However, finding new clients is often […]

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Real Estate Industry Networking & Tip to Get Started

Why Is Networking Important? No matter the industry, finding new leads is never an easy task, especially in real estate. One of the best ways to attract new listing and clients as a real estate agent is through real estate industry networking. Realtors who take the time to network can organically drive new clients their […]

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How to Be a Successful Real Estate Agent

Real estate is a rewarding career field that offers unlimited growth potential. Flexible hours, uncapped earning potential, and an exciting and constantly changing field are just some of the perks that attract thousands of people annually into the industry.  Despite this, after the first five years of holding a license, nearly 90% of all new […]

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Guide to Real Estate Facebook Marketing

Real Estate Facebook Marketing Facebook is the largest social media platform in the world, with a massive 2.85 billion users, so it should come as no surprise that real estate Facebook marketing can take your business to the next level. Research has shown that converting a potential lead into a client takes around 14 touchpoints. […]

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A Guide to Real Estate Email Marketing

Real Estate Email Marketing Email is one of the easiest and most affordable tools to engage with prospective clients in the real estate industry. Not only is email inexpensive, but millions of people rely on it as an active form of communication. With most potential clients requiring a number of touches to keep you at […]

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Best Real Estate Lead Generation Tools

The Top 4 Best Real Estate Lead Generation Tools Lead generation is the practice of generating new clients. In the case of real estate, it is the process of forming relationships with buyers and sellers who utilize your expertise in property transactions. Unlike typical careers where you are paid by the number of hours you […]

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