We’re just three days away from the start of the new year…
How are you feeling about it? Are you ready? Honestly ask yourself, “Am I committed to prep my business for the new year and get the most out of 2023?”
To help you enter the new year fully prepared, I’ve collected some of the best shows and blogs we released in 2022 – strategies and inspiration that can carry you to success over the next 12 months.
And to make it even easier, I’ve broken them down into five categories to help you with everything you might need:
- Marketing
- Team Building
- Conversion Skills
- Mindset
- And just for fun, a few more of my favorite episodes of the year
Dive in now to what you need most!
Marketing
Building a Perfect Annual Marketing Plan for Your Database
In our current market and the one to come, your database is going to be more valuable to you than ever before. But how should you be marketing to them and how often? Jason Pantana shows you what to do every day, week, month, quarter, and year on This Week in Marketing.
Is your brand an aspect of your marketing or is your marketing an aspect of your brand? The answer is both; the two are inseparable. If they’re not consistent with each other, you have a big problem on your hands. In this blog, I’m going to show you how to create consistency across all your branding and marketing by creating your Brand Bible.
How to Leverage One Listing into MORE Listings
You may have noticed that we’re making a big push for listings in 2023, so wouldn’t it be nice if every listing you took could win you two or three more? That’s an equation for serious geometric growth, right there. Jason Pantana shows you how on this episode of This Week in Marketing.
Social Media Musts for Every New Real Estate Agent
In this special edition episode of This Week in Marketing, Jason Pantana and I are giving new agents the social media marketing strategies they need to beat the titans of their industry when it comes to attracting clients. But if these strategies can beat out the best in the business, it’d make sense they’d work for just about anyone, right?
Team Building
What Happens When You Choose the Dream SEAL Team
Building a team begins with a vision for the type of team you want and there’s no one-size fits all – or maybe there might be… I’m talking about building a small, tactical SEAL team that can handle whatever. In this episode of Team Builders, I talked with Brian Ladd of Bend, OR, whose team of just seven agents did close to a quarter billion in volume in a single year.
Beyond the Resume: 5 Traits to Look for in Every New Hire
So… you’ve decided what kind of help you need. Now, we need to find the right person to match that role. No matter what position it is, there are a few traits you should look for in every person you hire, and in this blog I’m going to walk you through them so you can find the right people.
Training Only A-Players with the Perfect Onboarding Process
You may have found some people who have the potential to be incredible, highly productive agents, but you can’t expect them to reach that potential if you don’t train them correctly. Before you decide what kind of training and onboarding process you’re going to implement, watch this episode of Team Builders where I talk to Steve Rovithis about how to train only the best.
Conversion Skills
Objection Handling with Dignity and the 6 Ps of First Impressions
Notice how when we talk about the people who stay in our lives, we always talk about the first impression they gave us. The first impression is the most important one and the easiest to get wrong. On this episode of the podcast, I’m talking with 2022’s Summit keynote speaker and master salesman Phil Jones about what he calls the “6 Ps of First Impressions,” and you’ll get to so some incredible role plays.
Mic Drop Scripts and Shifts You Need for Buyers and Sellers
In the market we’re playing in, good, informative conversations aren’t enough. You want your conversations to be filled with nothing but mic drop moments that have prospective clients hanging on your every word. And in this episode of Confidence & Conversion, that’s exactly what Rockstar agent Phil Gerdes demonstrated to me.
Advanced Buyers Tactics from 4 Great Women of Real Estate
Sarah Allen. Keri White. Jen Dillard. And the always magnificent Glennda Baker. All the advanced strategies you need for converting buyers and attracting sellers. Need I say more? This is an episode of Confidence & Conversion that absolutely worth the rewatch.
Mindset
How Dominant Thoughts Determine Success in Challenging Markets
My friend and Chief Real Estate Officer at OJO Labs, Chris Heller wrote one of my favorite books of the year, “Dominant Thoughts,” and on this podcast, we’re giving you a deep dive into it. Because what is your mindset, really, other than the thoughts that dominate your mind?
When I was first starting my business, my mentor gave me five questions that I needed to ask myself every day in order to be successful. I did it and it changed my life. In this Mindset Monday, I give them to you. You may have heard me say this before, but you need to hear it again… and again… and again…
6 Steps to Increase Your Discipline and Get Everything You Want Out of Life
When people hear the world “mindset” they think it means just having a positive attitude. Well, mindset is more than that, but also, being positive in the face of challenge isn’t always easy! It takes a lot of discipline to keep your mind on the right track to earn everything you’ve ever wanted, and in this blog, I’m going to show you the road to that level of discipline.
Other Can’t Miss Episodes
6 Essential Moves NOW for New and Veteran Real Estate Agents
Whether you’re a new agent or a veteran of the industry, there are a few essential moves that you must be making to thrive in this market. In this densely information-packed episode of the podcast, super-agent Genelle Geronsin Vanderboss breaks down for me exactly what agents can be doing at any level of experience.
My Craziest Episode Yet (Packed with Listing Strategies)
See that title? It was true in June when I wrote it and it’s still true now. I’m not going to explain it to you, because you just need to watch it (maybe with a glass of wine).
Finding Your Lane: How to Direct Your Focus When You’re Doing It All
Susan and Paul Kadilak are as hilarious as they are informative. On this podcast, this Emmy Award nominated couple are going to show you how to keep things simple while doing more than you ever imagined you could do.
Move Forward with Confidence
Remember, no matter how 2022 went for you, 2023 doesn’t have to be the same. Sure, it’s going to be hard and will require a lot of effort, but nothing good comes easy.
Beyond just the videos mentioned here, we put out a lot more over the last year, and they’re all on our website and YouTube channel just waiting to give you guidance.
And of course, we’ll always be around to help you directly with whatever you need. Happy New Year!
