Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents
Tom Ferry's Blog
Insights, Inspiration and Ideas
for Top-Producing Real Estate Agents
Our Latest Posts
The Art & Practice of Real Estate Scripts
Why are real estate scripts so important? Real estate scripts are misunderstood. They aren’t about making you sound like a cookie-cutter robot or not allowing you to be yourself. It’s exactly the opposite. They’re about giving you a…
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Tools and Training
6 of the Best Books for Real Estate Agents
Six of the Best Real Estate Books Out There There are three things we need to work on cultivating more than anything else: focus, discipline, and inspiration. And there’s no better way to get all three than reading the best books for real estate…
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The Hour-By-Hour Plan For A Real Estate Agent’s Perfect Day
One of the benefits to being a real estate agent is the freedom that this business gives you.
There’s no time clock to punch or strict hours to abide by. You have the freedom to work whenever and wherever you choose.
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Top 10 Objections and the Scripts to Overcome Them
The truth hurts …
So when I ask if you want to know a secret about sales, I have to warn you that you might not like the answer.
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Real Estate Scripts: My NEW Best Response for “How’s the Market?”
Things change in this industry all the time.
But since at least 2009, I’ve stuck with a script I feel is the best response to the question you probably hear five times a day, if not more: “How’s the market?”
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