4 Actions to Take Right Now
Here are the actions you can take to answer those questions:
1. Create an avatar of your database
Who are your customers?
What are the problems they face?
Create the stats and paint a picture of who they are.
It could be as simple as a 3 question survey:
1) What are your thoughts on the future of housing?
2) Do you plan on living in a bigger house or a smaller house and why?
3) What is important to you in a home today, versus when you bought yours?
Know your customers, and market to them specifically!
2. Bring value through meaningful content
Use the right platforms: Direct Mail, Instagram, Facebook, etc. for your specific audience.
Note that Facebook changed their algorithm and Facebook live video is now dominating feeds.
Once a month provide a simple Facebook live video update with important, relevant information to the people in your database.
3. Connect
Whether it is over the phone or face to face, you have to connect with your customers.
Quarterly, you should call every person in your database.
If you don’t contact them at least once a quarter, you’ll lose that relationship.
Coffee meetings are also great!
4. Innovate or die
Make no mistakes there are agents out there right now who are upping their innovation and taking business away from agents who refused to adapt.
Your strategy for 2017 can’t simply to be “work harder!”
You have to put new ideas in place, because what got you HERE, won’t get you THERE.
Opportunities
This New Year is full of amazing opportunities, and it is up to you to innovate and take advantage of them.
Take a good look at the items above and find the areas where you can UP YOUR GAME.
Remember that your strategy matters, and your ability to innovate absolutely rules!
