How to Remove Doubt and Uncertainty – #TomFerryShow

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Do you want total certainty in your business?

What would it look like if you removed doubt, fear, and the unnecessary drama and anxiety from your business?

I have good news for you…

By doing this ONE THING you can create a certainty generator in your business.

It all comes down to knowing your daily number.

What am I talking about?

This is the daily number of calls you need to make to reach your ideal goal, and I’ll show you how to calculate that number.

Your Ideal Number

Start with your transaction goal…

For example, let’s say you want to sell 36 homes.

Now comes the important part of marketing, tracking and measuring.

This means you need to be data dependent not dependent on your emotions.

To get to those 36 transactions times it by 50…

That means you’ll need to have roughly 1800 total conversations to achieve your goal.

You’ll then divide that number by 10 months.

I know what you’re probably thinking, and yes there are 12 months in a year not 10!

Let’s be realistic, and take into account slow months, the holidays, vacations, etc.

You’re already having conversations about the market in your day to day life…

The shift comes through that “routine” (like we talked about in the last episode), which allows you to win and remove that doubt.

Next, divide by 22 days.

Like the same calculation we did for months, we are taking into account off days, and only dividing by 22.

This leaves you with a total of about 8 conversations per day.

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Your Daily Number

4 conversations to your database.

You should be working through your database all the time.

4 conversations to new sources.

Zillow, leads you meet at open houses, etc.

4 follow up calls.

In addition to your database and new sources you need to following up on leads.

Take Action

Stop right now, and plug your numbers into this formula.

Yes, there is uncertainty in the air right now, but it doesn’t have to be that way for you.

When you apply this formula and do the work you are creating your own certainty generator.



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