My good friend Laura Morton is a storytelling expert.
She has written 54 books (20 of them are NY Times Bestsellers), and  we recently had an amazing conversation about storytelling.
Laura says:

  • Every great story must be: irresistible, memorable, and believable.
  • Every great story must have conflict and resolution.

When stories have these ingredients they keep us engaged and wanting to know what happens next.

So how can you use stories in real estate?
It could be as simple as a review, case study or any time you saved the day and solved the problem.
The important thing is that you want to show that you value people over profits.

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