Key Tactics to Raising Reach, Awareness, and Engagement!
1. Be Authentic
Be human … “speak” in a conversational tone, in the language that’s native to the channel. For example, Twitter is a conversation in 140 characters, Instagram is visual, Facebook can be a longer post with images.
Consistency is everything to building trust with your audience. For example, the #TomFerryShow comes out every Tuesday.
3. Respond and Engage
Show that you’re listening and appreciate all engagements. Be sure that you are responding to your clients within 24 hours. Even if it is just liking their comment.
4. Quality and Good Marketing
It’s your brand! How do you want to represent yourself and your business?