Do Your Clients Actually Know You?

I bet you weren’t expecting that loaded question!
According to Jason, building familiarity with your clients is EVERYTHING in business. People will buy or hire businesses who they’re most familiar with and if they don’t know you, then they won’t buy or hire you.
Ouch!
That truth not only hurts your feelings, but it also affects your pocket. And when you think about it, Jason is totally right!
Do you actually give away your money at the first chance to a business that you’ve never heard of before? Of course not!
The more known you are to them, the more likely they are to buy from you because they trust you.
You have to sow the seeds of trust and regularly water your clients with context so in the future your leads can turn to clients.
In other words, if you don’t have a clear branding of your business, then you won’t see any clients. By that I mean knowing your objectives, goals, and the services that set you apart from your competition.
Invite your clients to interact with your context by focusing on your marketing strategy. Which brings me to…
 

Tom Ferry - Success Summit