Today begins our biggest event of the year, Success Summit! As soon as I take the stage this morning, I’m going to jump into some strategies, mindsets and tactics designed to help agents dominate in a changing marketplace over the next 18-24 months.
Why a changing marketplace?
Because we’ve been on an upward trend for a long time, and many prognosticators foresee a shift coming in the next two years.
I view my role as proactively helping you prepare for this shift… NOW.
So on this #TomFerryShow, I’m sharing five of those most important adjustments that will guarantee your success, regardless of market conditions.
Let’s go!
 

#1: Decide If You Are a Hobbyist or Are You Running a Business?

Let’s face it: The majority of people who have a real estate license are hobbyists. They don’t treat what they do like a business. They don’t know their numbers. They’re not concerned with innovation and marketing. They just aren’t serious about their business.
And that’s fine… if they’re fine with it.
But as we enter a changing economy, being a hobbyist simply won’t work. Those agents will not survive.
If you’re reading this, there’s a good chance you already treat your business like a business.
Now is the time to make that commitment even stronger, ditch any of your “hobbyist” tendencies and shift your strategy to run your business by design.
 

#2: Diversify Your Lead Generation Strategy

Let me tip you off about something: No one outside of your immediate family cares if you don’t do your marketing. No one cares if you put in a half-ass effort to generate leads.
People will simply find another agent to help them buy or sell a house.
They don’t need you. But if you want to survive in a changing market, you need them.
And that means doing MORE than a half-assed job at marketing yourself.
It means operating from a marketing strategy and putting as many proverbial “lines in the water” as possible to attract buyers and sellers in your marketplace.
The very best agents have four to six diversified lead sources.
Follow their lead now to succeed when the market shifts.
 

Tom Ferry - Success Summit