Tom Ferry - Success Summit


The Three E’s of Video Marketing: Engage, Entertain & Educate

One of the most important keys to being successful with video is to be yourself. People will either like you or they won’t, but don’t look at video as if it’s your job to try to convince people to work with you.
Again, it’s important to be yourself. If entertaining people comes naturally, go for it. If it doesn’t, don’t do it. People will know if you’re faking it. Stay in your lane and let your personality shine through – the real you.
This is the game changer. Agents who consistently provide valuable information through video stand out in their markets and become the trusted voice in their local real estate communities. Deliver that value and become the “knowledge broker” for your area.

Quick Hit Do’s & Don’ts


  • Go LIVE! (Make sure to write a compelling headline around your planned topic)
  • Recognize people who join your live videos
  • Promote engagement – Don’t be afraid to ask for those hearts and likes when shooting a live video


  • Have bad lighting
  • Have bad sound quality
  • Create a boring thumbnail: You must captivate people and make them want to know more