Top 6 Ways to Dominate Your Geographic Farm
1.) Consistency with marketing. 6 years ago, I came to Tom to talk about geographic farming because I wanted to have a presence in my neighborhood. We came up with a marketing strategy that was all about consistency. It wasn’t about fancy, expensive, and beautiful marketing pieces. It was about doing what I can afford so that I do it every single week–week after week. And because I didn’t have a big budget, a lot of time cultivating my geographic farm was face-to-face.  So sweat equity versus check equity. Within the first 6 months, I saw great results with the amount of business coming in. After that, I was able to expand my marketing budget and always had the funds to support whatever we’ve done in our farm, but our face-to-face activity never lapsed. My team and I still knock on doors to get that face-to-face time with our farm because consistency is key.
2.) Be in your farm. Which means everything that puts you in your farm. So for me, I live in my farm and so I do a lot in my community. I do my grocery shopping, walk my dog, and have dinner with my family and friends centered around my farm. If you are investing in your community, it will invest in you. Be present to that community and find the reasons why you love doing real estate in that farm.
3.) Give back. So it’s not just about sponsoring the brochure in the local elementary school. These people are your neighbors. In my case I live in my farm which I love so I give back when the elderly woman from five blocks away is walking, the dog gets away, or she’s struggling with something. Be the person to stop what you’re doing and go help. It’s not just monetary. The monetary part of giving back is easy. Stopping and slowing down long enough to make who you are the contribution because people will notice and will respond positively to that.

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