When industries change, those who adapt quickest are those who not only survive, but thrive.
So here’s my question for you — are you willing to make changes that will virtually immunize you from the robots that are coming for your job?
What if I told you making these changes will also vastly improve your relationships with your clients, and ultimately, become the reason for your success? I’ll go so far to say they’ll even make you enjoy your career a lot more on a day-to-day basis.
Now are you willing to commit to that change?
Okay, good. Because you’re gonna need it.
First, a little backstory to establish the playing field: $208 billion (yes, with a B) is paid in GCI annually between the U.S., Canada, Europe and Australia. You agree that’s a big pool, right? It’s bigger than big. It’s gargantuan.
Any pool that large is going to attract some outsiders. Enter the “Real Estate Robots.”
The Robots Are Coming!
Amazon grabs for its piece. Redfin wants a share. Costco has thrown its hat in the ring. They all want to provide a different experience in order to revolutionize the business and steal away a chunk of that $208 billion.
How bad do they want it? Cumulatively, they’ll spend $15-16 billion advertising their alternative real estate services this year alone. THAT’S how bad they want it.
Those are 15 billion reasons why your business is vulnerable.
The reason you’re vulnerable to their attack is because you’re not innovating fast enough, while others are.
Tom, what do you mean? I have a great website. I have video tours of my listings. How else can I innovate?
Let me make this clear: Innovation doesn’t always translate into a visibly technological result.
Ensuring “Human-ness” in Your Business
Here’s what I mean by not innovating fast enough — You’re not connecting enough with your clients to help them truly understand your value. Your messaging fails to demonstrate your value. Your marketing doesn’t resonate or set you apart.
The innovation necessary is using the available tools and platforms that allow you to provide more “Human-ness” in your service.
The way you accomplish that is by becoming a tech-enabled service company. (If you’re unfamiliar with that term, Google it. Study it. Become it.)
Today’s consumers expect things to be free, perfect and delivered right now. Is that a realistic standard for the real estate industry? Really, it doesn’t matter. Resistance to that standard isn’t a viable direction for your business. Adapting to it and striving to deliver it every day is the secret to a lucrative future.
Becoming a tech-enabled service company means using tech to enhance your service. To make it fast, efficient, beautiful and head and shoulders above what the competition provides.
The two biggest keys to beating the robots have nothing to do with technology: It’s all about earning TRUST and demonstrating CARING.