We’ve got to go out and create the inventory. So I’m bringing back something special, something we’ve been talking about since 2010 that is one open house strategy you can do to be like a vacuum cleaner in that marketplace and suck up every listing opportunity. We call it the mega open house.

Mega Open Houses vs. Traditional Open Houses 

What are you going to do? You’re going to set up an event, not just an open house. Now you know a traditional open house just for contrast. A traditional open house, what does an agent do? Like on Friday they decide I’m going to hold this property open and they put out two or three signs, and we both know that doesn’t work. Then maybe they do a little advertising but that really doesn’t work.
A mega open house is, again, where we acknowledge that the game is marketing, the game is lead generation, the game is being innovative, standing out, becoming the obvious choice as the listing agent in that area because of this opportunity. So what are we going to do? We’re going to throw an event and we’re going to market it like crazy. So what should the event be?
Now, if you’ve never done a mega open house before, we say the same thing. You want to carve out time between, say, 11:30 and 1:00 before the general open house takes place, and we’re going to invite all of the neighbors to come and do a private preview of the home, and you tease them with a little bit of food.
Now, if you’re in New York City or downtown Chicago or Miami, maybe you don’t do it from 11:30 to 1. Maybe you do it on a Thursday evening from 5 to 7 and it’s a wine and cheese function. But what do we know? If we want to get people to show up you get a little food there. You invite them to show up, have a quick bite, take a look at the house. The key is that you make it a private, exclusive, advanced preview of the home before the general public sees the property, again using the word exclusive, private. That kind of opportunity is going to draw people in.
So that’s the first thing. You’re going to decide are you going to cater it, how do you want to do it? We’ve had clients hire the taco truck guy, In-N-Out Burger. You name it, we’ve seen it all. The question you have to ask yourself is what’s your budget and how much do you want to draw people in, so if you do something special, you’ll generate something special.

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