In this week’s #TomFerryShow, I sit down with Calgary real estate leader Cliff Stevenson. He’s got a fascinating story and shares tons of great advice, so I hope you’ll watch the whole episode — or listen to it (don’t forget the podcast is always an option). Here in the blog, I wanted to highlight a few of the keys to Cliff’s incredible success.
Cliff’s ascension to greatness has witnessed many changes throughout his career path. He began as a single agent and then built a hugely successful team. His next move was a sharp pivot into a new role serving as president of the Calgary Real Estate Board (CREB). After his term was complete, he went out and bought a franchise.
He did all of this prior to his 44th birthday. To say Cliff is driven is obviously an understatement.
But it’s more than just drive that makes Cliff so successful. Clearly one of his greatest traits is a willingness to embrace change. Where so many agents resist it, Cliff relishes it. He seeks it out.
The Costly Case of Holding on Too Tight
Unbeknownst to him, another of Cliff’s defining traits was actually holding him back as much as it was helping him build his business. You see, Cliff holds very high standards for everything he does, which is great, right?
In Cliff’s case, the answer was yes AND no. After I started coaching him, we realized sometimes those lofty standards prevented him from delegating tasks to others. In turn, that failure to delegate prevented Cliff from focusing on more important, dollar-productive work. (Sound familiar to anyone?)
“Letting go was when the growth happened,” Cliff says now.
Cliff’s growth is impressive, too. The year I met him, he’d sold 58 homes. The next year, he closed 126.
(Does “Double PLUS 10” sound good for you next year?)
“When I started coaching, I realized how much I needed it,” Cliff told me. “If I didn’t have somebody pushing me, that growth never would have happened.”