Happy Fourth of July! – #TomFerryShow

It Builds Confidence.

Any little win counts!
Sometimes even just people showing up to your open house is a win.
Sometimes even getting an email is a win.
Look at the little things my friends.
When you focus on what’s working, it builds your confidence.
It builds up your self-esteem.
Then what happens is your level of confidence goes up.
The level of risk that you’re willing to take goes up.
The level of action that you’re willing to take goes up.
But what happens when you spend all your time talking about what isn’t working.
All that stuff goes away, and you land in a mediocre place.
Knowing how the market is currently doing, you and I can’t afford to be in that place.
It’s an absolute must to focus on what’s working.
Many years ago, I was in the Indianapolis airport and I walked into a bookstore.
Since I had not personally seen one of my books in a bookstore, I was hoping to find a copy and take a look.
So, I walked into the store and a young salesman approached me.
He asked, “How may I help you?”
Being a little hesitant I said, “I wrote a book, and I’m looking for it. I just want to see if it was here.”
“What’s your name and the book’s title?” he asked.
I then answered, “My name’s Tom Ferry and the book is called Life! By Design.”
He took a moment and then exploded with a burst of enthusiasm.
“Oh! We actually sold out!”
Still pumped by the way he said it, I reacted “Wow! How many copies did you have?”
He responded with full confidence, “Two!”
Two copies and it was a big sellout!
Here’s the deal.
I walked out of there feeling good, not feeling bad because there were no more books inside or because only two books had sold.
In my mind, we accomplished a 100% conversion rate at the Indianapolis airport’s bookstore.
Yes!
It’s the little wins, right?
The little wins in the middle of all that travel and craziness of everything that I’m doing are what I’m constantly looking at.
Those little wins keep me in action.
Here at the office, we all start our days by celebrating the small wins.
Why?
By celebrating those little wins and rewarding myself in the moment, our brain becomes filled with positive emotions.
This in turn leads to the affirmation that efforts result in a positive reward.
By doing this constantly every day, your brain begins to associate pleasure to accomplishing your goals.
As a result, you’re constantly motivated and through small wins, you’re continuously building momentum towards anything you want to accomplish.
Does that make sense?
So, enjoy this day of celebration, and then get back to work to make sure that you do everything in your power to make this summer the best summer ever.