They say the only constant is change.

That’s definitely true for the real estate industry, and especially in this moment of time.

At Success Summit earlier this month, I talked a lot about where the industry is headed and what it means to embody the Agent of the Future (A.O.T.F.).

Because there’s no question about it… your role is changing.

And that’s not just my opinion. Lots of industry heavyweights I speak with believe we’re approaching the end of the solo agent as we know it. You simply cannot do everything yourself anymore and deliver the level of service that today’s consumers expect and deserve.

I don’t say this in a “the sky is falling” way, and I want to make one thing crystal clear: I do NOT foresee the elimination of real estate agents from the process of buying or selling real estate.

But it is time for you to make a big decision about your future. Let me explain…

Which Way Will You Go?

Hear me out here for a second without jumping to conclusions…

The trend toward teams has been prevalent as long as I’ve been in this industry.

The great thing there is that teams can – and usually do – have specialists.

When people specialize, they’re able to provide a higher level of service and a better experience to the consumer.

Without a doubt, this is a good thing. The real estate industry needs to raise its perception when it comes to customer service and satisfaction.

Teams are one way to achieve that objective.

But that’s not really the point of this blog.

The reason I asked you not to jump to conclusions is because I’m not necessarily saying you should build a team.

I actually see two ways you can go here.

Let me present to you an alternative: Declaring yourself an artisan… and living up to that standard.

How I Define ‘Artisan’

An artisan is someone whose passion for what they do virtually guarantees delivery of exceptional quality.

Artisans are obsessed with delivering the highest caliber product or service (actually, both!) possible. All of their joy and satisfaction comes from the process and the experience, and what those things mean to their customer.

Think about the artisan woodworker, or potter, or bread maker, or winemaker. Or pencil sharpener.

Artisans aren’t in it to mass produce results. They’re in it to provide an extraordinary product or service to an intentionally smaller group of people who appreciate their craft.