The Decision: Artisan or Total Team Domination?
Some people simply aren’t comfortable with the idea of having to build a “mega team” in order to compete in today’s marketplace. It’s not who they are.
If that’s you, then you need to accept some trade-offs…
The artisan is making the choice to be extraordinary, not just big. In fact, you’ll be intentionally smaller – constrained by your own design – focused on serving fewer clients, while delivering an exceptional experience to every single customer. Without fail.
Hold on, there’s more.
Artisans can’t keep themselves a secret. They also need to be masterful at telling their story in their marketing and on social media, creating a buzz-worthy brand that elicits lots of referrals and attracts new clients in the process.
For an artisan, the money is good, but the genuine satisfaction comes from providing an over-the-top client experience.
3 Qualities of the Artisan Agent
Here are three traits every artisan agent possesses and demonstrates on a consistent basis:
- They know the ins and outs of their community, going deep not only on real estate matters but the community as a whole.
- They make a habit of studying the daily sales and market stats so they know everything from current trends in their marketplace, to local zoning ordinances, to price per square foot in various neighborhoods, to average days on market to… you name it!
- The big one is they are uber-focused on the experience they deliver for their clients. They are constantly asking themselves the questions, “What’s the problem consumers have but don’t want?” and “What would the ultimate buying or selling experience look and feel like?” Then, together with their small but mighty team, they do everything in their power to create that experience and proactively resolve the problems consumers face.
What Do You Think?
I know framing the dilemma using this term “artisan” helped many agents at Summit finally gain clarity for how they want to do business moving forward.
It doesn’t mean you do it all yourself; but it does mean you step up your game and surround yourself strategically with maybe one assistant, plus outsourced partners who share your values. Or maybe it’s three assistants and a marketing coordinator? Design your team to meet your goals and your needs to ensure you can provide that extraordinary experience.
Having said all this, not everyone is meant to be an artisan.
You can always go after that total team domination… building and scaling a business with outstanding culture – with dialed-in recruiting and onboarding processes, incredible marketing, sales support, performance tracking, and operational excellence.
One More Option, Then Time to Decide…
So the way I see it, if you really want to excel in this industry for the long run, you have three viable options.
Declare yourself an artisan.
Or, you can build a team that suits your ambition to scale extraordinary experiences for your clients.
Or, the third option, you can join a team that’s client-centric. So your clients get the experience they deserve, and you do what you do best.
Whatever you do, don’t stick to the status quo, hoping that you can still compete without upping your game to better serve your customers.
So… what are you thinking? Which way are you leaning? I’d love if you let me know your feedback in the comments below!