2021 #BestYearEver Question 1: How Are You Going to Scale Yourself in 2021?

Imagine you walk into your doctor’s office for an appointment. The front desk is unattended. You wait around a couple minutes and the doctor emerges from an examination room. She says, “Oh I’ll be with you in a couple minutes, I’m with a patient. In the meantime, please get your insurance information ready for me to review.” Then the phone rings and she answers it, and jumps on the computer quickly to email a records request to a colleague.

I don’t think I need to belabor this analogy… you get the point. You probably wouldn’t think too highly of a doctor who has no receptionist and no office staff, and instead handles all the “busy work” themselves.

Would you feel confident this person is at the top of his or her field?

Would you trust him/her?

And from a pure business perspective, wouldn’t you say they’re missing a huge opportunity to see more patients and make more money by wasting time on all the menial work that isn’t the best use of his or her time?

Now substitute yourself for that doctor.

Who do you need to hire so you can stop doing $15-20/hr. work and start focusing your full attention on tasks that are the highest and best use of your time?

Delegation and outsourcing are key to scaling your business.

Find the answer, make the hire(s), and seize this opportunity to grow your business.

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