It had been a while since I did a Q&A episode of the #TomFerryShow, and with everything going on, now’s the perfect time to provide some insight directly to you, the viewer.

So I reached out via text (Have you texted me yet? 949-216-5466) asking for questions, and I got a lot of really great responses.

I especially love the raw, real questions I’ve been getting as a result of the times we’re living in.

I’ve chosen five to answer in the video above, while I’ll recap a few of them here in the blog.

Let’s jump in!

Question: What Videos Are Working Now & What Should I Do More Of?

The key here is starting with your desired outcome and working backwards to achieve that goal.

My advice is to do everything possible to establish yourself as the definitive “knowledge broker” for your market, so people feel absolutely no need to seek information elsewhere.

That starts with delivering regular market updates on video.

Choose a format and stick with it… Use data from the MLS like average days on market, data from, data from Google Trends, etc.

Be the educator, and make sure you create and deliver those videos consistently so people can count on receiving it at the same time(s) every week/month.

Another great idea for right now is a case study or “social proof” video that describes the challenges you were facing with a particular client, and the specifics of how you overcame those challenges while following all of your established safety guidelines, etc. The more detail you provide, the better!

Beyond that, I’d recommend you create relevant, current videos about local businesses that are reopening and recommendations for fun, local things to do.