How to Prepare Now for AC (After COVID) while We’re Still in DC (During COVID) – #TomFerryShow

April 21, 2020

Simply by the nature of our business working with the best agents in the industry, I’ve been talking to a lot of people who, as a result of this health crisis, have shifted into a higher gear… even when they were extremely active BC, or Before-COVID.

Then there are those who have gone the other way and are paralyzed by fear or not knowing what to do, so they aren’t doing anything.

As governments worldwide begin to lay the groundwork for eventually – when the time is right – getting back to work, I thought I’d do the same for you.

And it requires you to getting to work now, During-COVID (DC) so you can hit the ground running AC, or After-COVID.

A Massive Flight to Quality

Take off your agent hat for a second and think about real estate the current real estate landscape from the consumer’s perspective…

With so much uncertainty, if you needed to buy or sell a home right now, think you might select your agent just a little more carefully?

Yes, I couldn’t agree more.

That’s why I believe there’s been a massive flight to quality over the last month or so.

Consumers are realizing they need someone who’s dialed in, knows what they’re talking about and has a plan to navigate today’s complex marketplace.

Is that you?

It can be. Keep reading…

Here’s What I Expect of You Today…

First of all, you need a plan.

Uncertainty kills businesses. A plan gives you certainty. And all it requires is a decision from you to be in action.

Because there are a couple realities at play here:

One, it’s very easy to focus solely on the negativity surrounding us right now.

And two, the best agents in the business are stepping up and serving their customers through powerful “virtual” consultations using Zoom, Facetime, Skype or whatever you prefer.

If you want to emerge from this ready to rock and roll, the key is to start taking action now!

That’s why I want to give you the 30-Day Action Plan we created as part of our new Pivot program. It will give you the daily/weekly/monthly actions you should be taking now as well as the marketing activities you should be doing. You can download it right here.

Next Up: Use Email to Become Your Market’s Knowledge Broker

How often were you emailing your database BC?

How frequently have you been emailing them DC?

Now is NOT the time to pull back on your email marketing.

Now more than ever it’s essential that you are keeping people informed about what’s going on in the market.

I advise you to email a market update to your entire database every single week DC.

The average consumer out there assumes that no transactions are being conducted right now. But the agents I’m talking to – all around the world – say that’s not the case. When they look in their MLS or whatever data they have, they are seeing activity.

So make sure to convey what’s actually happening in your market to the people in your database who rely on you for their real estate advice and insights.

And before you ask… Yes, really – every week!

Video. Video. Video. Please Do Video.

The big red button on your phone’s “video” function… I hope you’re using it.

Because it is absolutely crucial that you are taking the lead and getting your face – and your message – out there right now.

And ya know what’s great? During all this chaos, no one cares if your hair isn’t perfect or you don’t say everything like a seasoned news reporter. It’s not a big deal. Roll with it and keep moving forward. Remember this: Done is better than perfect.

The key is to connect with people and educate and inform through video.

You should be doing market updates on video as well as featuring local businesses and community members. Set up a Zoom interview with the owners of your favorite local restaurants, auto shops or dry cleaners to find out how they’re coping with this crisis.

Then publish those interviews on all your social channels and watch your marketing reach soar, because the people you interview will publish it on their own pages as well.

So… How many videos will you shoot in the next 30 days?

Let me know in the comments below.

Load the Cannon

The outcome I’m trying to help you create is to keep your business moving forward so you’re ready to hit the ground running once it’s time to get out of our homes and back to more “normal” conditions.

If you need me to quantify what that means, that’s fine… I challenge you to schedule 15-20 video consultations in the next 30 days. Fill your pipeline with buyers and sellers who are ready to act as soon as the time is right.

Please understand this is coming not from a place of confrontation, but care-frontation. I want you to succeed and I know by taking these actions now, you’ll be giving yourself the best chance for a rapid recovery as soon as possible