Simply by the nature of our business working with the best agents in the industry, I’ve been talking to a lot of people who, as a result of this health crisis, have shifted into a higher gear… even when they were extremely active BC, or Before-COVID.

Then there are those who have gone the other way and are paralyzed by fear or not knowing what to do, so they aren’t doing anything.

As governments worldwide begin to lay the groundwork for eventually – when the time is right – getting back to work, I thought I’d do the same for you.

And it requires you to getting to work now, During-COVID (DC) so you can hit the ground running AC, or After-COVID.

A Massive Flight to Quality

Take off your agent hat for a second and think about real estate the current real estate landscape from the consumer’s perspective

With so much uncertainty, if you needed to buy or sell a home right now, think you might select your agent just a little more carefully?

Yes, I couldn’t agree more.

That’s why I believe there’s been a massive flight to quality over the last month or so.

Consumers are realizing they need someone who’s dialed in, knows what they’re talking about and has a plan to navigate today’s complex marketplace.

Is that you?

It can be. Keep reading…

Here’s What I Expect of You Today…

First of all, you need a plan.

Uncertainty kills businesses. A plan gives you certainty. And all it requires is a decision from you to be in action.

Because there are a couple realities at play here:

One, it’s very easy to focus solely on the negativity surrounding us right now.

And two, the best agents in the business are stepping up and serving their customers through powerful “virtual” consultations using Zoom, Facetime, Skype or whatever you prefer.

If you want to emerge from this ready to rock and roll, the key is to start taking action now!

That’s why I want to give you the 30-Day Action Plan we created as part of our new Pivot program. It will give you the daily/weekly/monthly actions you should be taking now as well as the marketing activities you should be doing. You can download it right here.