All This in a Day and a Half!
- I kicked off Tuesday’s half-day session by talking about the need to “Embody the Agent of the Future” and necessary innovation based on consumer behavior. Let me ask you a question I asked the attendees: If you were going up against Oprah Winfrey for a listing, who do you think would get it? She would, of course. And why Oprah? Because she embodies the traits you’ll need to succeed both today and in the future… Empathy + Confidence and Consistency = High Conversion
- Joseph McClendon III then presented a phenomenal keynote speech where he contrasted four steps of the Achiever’s Journey: Reaction, Response, Action, Activity. He also shared his 60/20/20 rule for becoming a Megapreneur, as well as processes to “rewire” your brain for maximum productivity. Fascinating stuff and simply one of the most engaging speakers you’ll ever see!
- Bay Area Rockstar Andy Tse walked attendees through 3 distinct phases of his career’s marketing processes. Early on, he started with cold calling, eventually added Open Houses and now dominates in geographic farming – including doorknocking! (Yes, this $10m GCI earner still endorses doorknocking.) His simple, straightforward approach laid out the entire process of how he sold 278 homes last year for a total of $480 million in sales volume. He even gave everyone his COVID-era appointment setting script!
- “Real estate is a contact sport. Those who talk to the most people win.”
- I opened Day 2 with 6 trends I see on the horizon, and I made all attendees “pinky promise” we wouldn’t reveal what they are outside of the event. I will say this, however – you’re not going to like all of these trends, and you have some big decisions you need to make about who you want to be moving forward.
- Two great questions to ask to ensure you’re thinking from a consumer-centric POV: 1. What’s the result your customer wants but doesn’t have? 2. What’s the problem your customer has but doesn’t want?
- Day 2 keynote speaker David Childers from Keeping Current Matters hammered home the importance of accepting your role as the educator in your market. If consumers don’t have that information, they won’t have confidence to make a move. Your job is to be the knowledge broker and instill consumer confidence.
- Everybody is shooting videos now, which means it’s time to level up and become more professional. With that in mind, I presented “9 Video Pro Tips for 2021,” including creating a thumbnail that can’t help but be clicked, a powerful intro that punches the viewer in the face, and making sure you ALWAYS ask for engagement. I also shared 34 video topics you should create in the next 34 weeks. Here’s one: “The 4 Biggest Mistakes [Specific consumer type like First-Time Home Buyers or Million-Dollar Buyers] Make When Buying a Home in [Your Market]… And How to Avoid Them!”