Social Media Video
You’ve likely seen the sudden increase in social media over the past few years.
Businesses are increasingly using this asset to engage and connect with their audience for advertising.
Are you using social media to its max capacity to grow your business?
Here are some ways to start if you haven’t already.
Facebook is constantly changing and their algorithm is favoring mostly video.
With new features like Facebook Live, your posts will get a significantly higher reach than your traditional image with a tagline.
To take this feature even further, you can do a 360-degree live video with a special camera.
I know organic engagement can be tough, so running ads and boosting your post is more than likely to increase your reach.
Facebook is currently the best platform to run ads on, because it simply has the best ROI in terms of reach.
As an added bonus, Facebook allows you to target your audience based on either a “look a like audience” or simply by demographics like age and location.
Some newer features released by Instagram are their Stories and Live video.
Unlike your regular postings on Instagram, stories only last for 24 hours.
Stories provide a more authentic, real time experience that are great for promotions like open houses or a behind the scenes look of you and your business.
[Check out my interview with Ken Kerry on how to create powerful video testimonials.]
Falling in line with Facebook, Instagram has also introduced Live video as one of it’s features.
Unlike Facebook Live, these videos disappear when it’s complete.
With that being said it’s still a great way to have a real-time connection with your fans, and some of them will be notified when you go live.
As the second most visited website on the internet, YouTube gathers 1.5 billion active users a month.
YouTube offers you the opportunity to start your own channel and publish your videos to reach massive amounts of viewers for free.
You also have the option of broadcasting through YouTube Live.
It’s just like having your own television channel on the internet.
It is a great platform for publishing longer videos compared to other social media platforms such as Instagram or Facebook.
If you plan on using your phone camera to shoot videos for YouTube, make sure that you record horizontally!
Don’t be afraid to use social media to maximize your potential.
It’s the way of the world and won’t be disappearing anytime soon.
Seize the opportunity and watch your business grow!
If you missed this episode of REal Success make sure you watch it for more tips on how to keep yourself in front of your social media audience!