The REAL (and Amazingly Selfish) Reason We Plan

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It’s that time of year that we’re all developing our business plans, strategizing and goal setting for the new year.

And it got me thinking…

Why do we really plan?

One reason is to break everything down into bite-size chunks so we don’t get overwhelmed by the tasks necessary to accomplish our goals.

But I feel like there’s a deeper reason we plan.

An entirely selfish reason.


The No. 1 Reason Why I Plan

Here’s mine:

I want an amazing family life.

I have two sons for whom I want to provide incredible life experiences.

I want to expose them to different perspectives.

I want to create memories with my wife and children that far outlast my own existence.

I know that creating a plan will help me achieve those goals.

So that’s the No. 1 reason I plan. But it’s not the only reason.


Avoid the Walking Coma

I believe a majority of people are simply coasting through life in a walking coma.

They don’t really believe achieving their goals is possible.

But that leads to the next reason to plan.

When you plan intensely and break down your goals into manageable tasks, it alters your belief system.

It shifts your psychology.

It allows you to see the possibilities as being achievable.

Our human potential is insane, but one of the biggest obstacles to success is lack of belief. When you create a plan, it absolutely changes your beliefs and allows you to fulfill your potential.

What I want for you is to up your belief in yourself.


Activating Your True Potential

Moments of decisiveness are powerful things.

When you decide there’s something you truly want…

Or it might be the flip side, when you decide there’s something you’ll no longer tolerate in your life.

Those moments are when true potential gets activated.

Here’s an exercise to help you reach that point:

I want you to think about the dream income you want from your business.

Got your number? Good.

Next, picture yourself having earned that “dream income” amount TWO YEARS in a row… Not only that, but you’re confident in your ability to create that same income year after year into the future.

Now write down 10 things that would occur at that point. Describe what your life would look like earning your dream income every year.

  • Where would you live?
  • What vacations would you take?
  • What investments would you make?
  • What hobbies would you engage in or do more of?
  • What type of contributions would you make?
  • What cars would you own?

These questions are just examples. The key is to describe the life YOU want.

Once you know what you want and what you’ll no longer tolerate, you become unstoppable.


What about you… Why do you plan? I can’t wait to read your comments below!

Also, have you downloaded our 2018 Business Plan? If not, click here now!

Tom Ferry - Success Summit



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