The “New Way” of Running Your Business Starts Now!

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When you’re talking innovation, the “new way” is invariably better than the “old way.” 

Technology makes our lives so much easier, thinking back on how we used to do things often sounds absurd.

This “new way” of thinking led us to the production of new technology for real estate agents – a CRM powered by Contactually and Tom Ferry.

  • Who remembers when the MLS was a big book agents looked through to find out what homes were for sale?
  • Or getting a pager and thinking you were on the cutting edge of technology?
  • In today’s connected environment, it’s amusing to think the clunky, inelegant fax machine was once revolutionary.

Tuesday afternoon at the Summit, I shared three major advancements in how agents conduct their business…

(If you missed the Summit 2018: Did you know that we recorded all the sessions including all the breakouts? You can get them on demand here).

These innovations make things so much easier, more productive, so much more beautiful…

…that suddenly the things you were doing earlier this week feel like the “old way.”

The “new way” is a complete revolution for three important facets of your business.

I want to share them with you here. Let’s go!


Innovation #1: The Tom Ferry CRM Powered by Contactually

The old way:

You met a lead. You got their contact info and put it in your phone or Outlook.

And then… the rest was up to you. More often than not, that lead fell through the cracks and you failed to convert because your entire follow-up system was based on YOU remembering to make contact.

The new way:

You meet a lead. You add them as a contact in The Tom Ferry CRM Powered by Contactually and place them into a “bucket” to segment them into a specific lead types. Then the CRM provides you with a cadence and language to follow up and convert that lead into a client. It’s all automated, and no longer contingent on you to remember. And that’s only scratching the surface of its capabilities.

Here’s your opportunity to join us in the new era of what we call it “Tech Enabled Coaching…

The Tom Ferry CRM is part of The HUB and is included with all coaching memberships.


Innovation #2: The Smartest Referral Network

The old way:

Someone you know is moving out of the area, but unless you happen to have built a relationship with an agent in that area, you have no way to give the referral and earn that passive income. Or if you choose to utilize a referral network, the network charges a hefty fee with no assurance of the quality of agent you’re connecting with.

The new way:

When you meet someone who needs an agent in another market, you immediately post it or conduct a search based on location in The Smartest Referral Network. Highly qualified agents will appear instantly to connect with… WITHOUT ever divulging any of your sensitive personal information. It’s all conducted within The HUB.

Selected agents will receive a phone notification to ensure “speed to lead” so you can vet them and connect your client with a high-quality referral as soon as possible.

And better yet, The Smartest Referral Network takes absolutely ZERO referral fee. It’s designed solely to help you connect, better serve your clients and make more money.

The Smartest Referral Network is just another way The HUB is Connecting You with Success.


Innovation #3: Video Role Plays

The old way:

You have an important presentation you NEED to practice before you arrive. You’re seeking that extra boost of confidence, but where do you turn to quickly connect with and schedule an impromptu, last-second role play?

Uh, good luck.

The new way:

You open your phone, tablet or browser to The HUB, click on Video Role Plays and instantly connect with a knowledgeable agent to practice as your script scrolls on the screen in front of you! Then you walk into your appointment full of confidence and positive energy. You can also use The HUB to improve yourself by watching others role play or scheduling time to meet for video role plays with others.

These three innovations are all part of The HUB, our revolutionary all-in-one online platform designed to manage and grow your business. These features are just the beginning of my initiative to provide what we call “tech-enabled coaching,” blending high-tech solutions with personalized, one-on-one coaching to take your productivity to all new heights.

Which innovation would impact your business the most? Let me know in the comments below!

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