I want to start this off by sharing something I’ve shared in the past—certainly at every event I’ve done—and often times even in my videos, and that is: why do I do this? What’s the purpose behind my shows, articles, the Success Summit and the entire Tom Ferry network? The answer is: the real estate customer deserves a better quality agent and a better quality experience. Now, as you think about that statement, please don’t be offended if you’re thinking, “Oh my God, you’re asking me just to get better because of the consumer!” Instead, think about it like this: You and I both know 87% of agents who get into business fail within the first five years. They are not failing because they are helping hundreds of customers and masters of marketing innovation and client relationships. They are failing because they simply don’t take this business seriously.
That’s why I do this: for people like you and me, who take this business seriously, want to market ourselves better, innovate, and serve our customers at a higher level. We want to have better tech to know what’s hot and what’s not, know what’s working, and serve as many clients as possible.
In the past, I’ve talked to you about setting up your social proof piece to self-promote and position yourself on the Internet. I hope you’ve been crushing it this year and have a ton of new transactions to load into a new Excel file to submit into BatchGeo or Google Maps. Don’t worry, if you’ve never made a social proof piece before! You now have a new amazingly powerful tool to help you succeed! Just take your transactions from the last year, load then into an Excel file and then submit that to BatchGeo or Google Maps to generate a map showing all of your successes. This new social proof piece is your key to expanding via social media. (Hint! If 2015 hasn’t been a great year, use the last three years to make your social proof piece or simply make the bubbles bigger.)
As of August 2015, the leading social network worldwide according to Statista is Facebook. If you use the Internet you already could have guessed that, but what we need to realize is that Facebook was the first social network to surpass 1 BILLION registered accounts. That’s a lot of future clients out there who just need to know who you are to do business with you.