Focus Where You’re Weakest

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If I asked you to choose one aspect of your business to drill down and work on, what immediately comes to mind?

Hopefully your answer was an area where you are truly deficient.

Here’s what I often find…

When asked to work on their business, people naturally gravitate toward a topic they’re already passionate about… one that is “fun” to them.


Because the other ones are difficult.

And they don’t appeal to you.

But if you continue to ignore your weaknesses, you’re only holding yourself back from being the best “You” you can be.

That’s why I’m encouraging you to focus where you’re weakest.


To Truly Improve, Embrace Your Deficiencies

There’s a great TED Talk that speaks to this subject. If you haven’t watched Jia Jiang’s “What I Learned from 100 Days of Rejection,” I’d suggest you do so.

Jia recognized where he was weak… his fear of rejection… and decided to work on it.

He not only worked on it, but he developed a 100-day plan to confront his weakness.

What I love is how wholeheartedly he embraced this pursuit.

It wasn’t easy at first. But he didn’t shy away from it.

He even made it fun… an adventure!


How to Use Jia’s Example in Your Business

I’d like you to take stock of yourself and your business and honestly analyze what traits or skills you need to work on most.

Perhaps ask your peers or your broker for their input as well.

  • Communication?
  • Marketing/lead generation?
  • Lead conversion?
  • Face-to-face rapport building?
  • Negotiations?
  • Objection handling?
  • Other?

Once you identify where you’re lacking, convince yourself to view it through the Jia Jiang filter: How can I embrace this weakness, have fun with it, and overcome it?

You don’t have to start a blog like he did.

But you do need to face it head-on and commit yourself to overcoming it.

The more you actively work on your weaknesses…

… the more comfortable you will become in those areas

… and when that happens, the greater your ability becomes to overcome your deficiency.

The more you overcome your weaknesses, the more well rounded and fulfilled you become, both personally and professionally.

And that’s what I really want for you.


Jia Jiang proves you can turn a curse into your gift.

How will you do this in your life and business? Let me know in the comments below.

Tom Ferry - Success Summit



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