Why Elite+ Retreat Blew My Mind

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I want to use this blog to talk about how proud I am of something we’ve built.

Last week in Palm Desert, more than 1,200 Rockstar real estate professionals joined me (and 155 of our coaches) at Elite+ Retreat, a two-day private training event exclusively for our Elite+ coaching members.

The energy, the ideas, the commitment level were all off the charts!

That alone was incredibly awesome…

…but it’s not what I’m most proud of.

We had a blast at our ‘80s throwback party…

…but that’s not what I’m most proud of, either.

What I’m most proud of can be summed up in one word:



I’ve Never Seen Anything Like It

I’ve been around the real estate industry literally my entire life.

I’ve been actively working with real estate professionals for 30+ years.

And I can tell you I’ve never seen a stronger community of agents than those who joined me at Elite+ Retreat.

Salespeople in general are notoriously “close to the vest” when it comes to their secrets to success.

But not these salespeople.

They recognize the value in sharing what they know and learning from others.

Their openness is astounding!

As a result, we’ve created the most collaborative, supportive, positive-minded group of powerhouse professionals imaginable.

And because of all that collaboration, support, abundance mindset, etc.…

…They just keep getting stronger!

I couldn’t be prouder.


What Makes Elite+ Retreat So Special?

Many people tell me Elite+ Retreat is their favorite event of the year.

This year, we talked about big picture topics such as setting personal and financial goals, including identifying important disciplines to help achieve those goals.

We talked about the role of passion and how to use it to help you get where you want to go.

We talked about specific “in the trenches” topics like what to say to get a listing, how to overcome sellers’ biggest fears and what Facebook’s changes mean for you and your business page.

And that’s just scratching the surface.

We also had the amazing Tom Bilyeu as a keynote speaker, who asked important, life-defining questions such as “Who are you willing to become?” and “What price are you willing to pay to get there?”

In addition to all that, there were more than 20 organically created “after-hours” mastermind groups among agents covering topics ranging from working in a resort market, to virtual assistants, to team building, to video marketing, to Zillow lead conversion, and many more.

Again, I’m so proud of what this group has become.


It’s Not Just Me…

I’m also extremely proud when I hear how much attendees have embraced this event:

“I have the chills just thinking about it — being around all successful people and learning and sharing, and everyone being open about what they do to be successful,” says Lisa Sorrentino of Rodeo Realty in Beverly Hills, CA. “No one’s afraid to tell anyone what they do, which is great. The networking, the mastermind groups… we’re learning about any facet of our business. Learning about teams or if someone wants to hire an assistant or if someone wants to build a team of 20 people, it’s all done here.”

Longtime attendee Bob Smolko of RE/MAX All-American says his Williamsburg, VA, marketplace is traditionally slow to evolve. So for him, coming to Elite+ Retreat each year is like getting a sneak peek into the future.

“This really gets us way ahead of our curve and we really enjoy the fact that we can get all this information,” Bob says. “If we tried to do this on our own, it just wouldn’t happen.”

Melody Wilson of RE/MAX Elite in Edmonton, AB has grown her business from $100,000 annually to $600,000 in three years since she joined coaching. And after learning so much more at this year’s Elite+ Retreat, she’s ready for even more growth.

My favorite event is the Elite+ Retreat,” she says. “I love it because everyone is here to learn, everyone is here to mastermind. Everyone wants to learn new things. We’re always trying to stay ahead of the game, and I find that at Elite+ Retreat, we always hear Tom’s advance thoughts. Elite+ Retreats are always a good reset for me, to ground myself to figure out what we’re going to do, what I’m going to do personally, and what we’re going to do to bring our business to Level 10.”

For those of you who were there and made it so special, thank you from the bottom of my heart.

For those of you who would like to attend Elite+ Retreat in the future, the event is free to attend for anyone coaching at or above our Elite+ level. You can “invite yourself” by joining Elite+ coaching. For more information, click here.

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