Let me ask you a question:
When you think about the things you do every day, are your actions dictated primarily by intuition or by data?
Data-driven action steps are good things in today’s economy.
Pay attention to the data, listen to the market, and serve accordingly.
That’s what I’ve got for you today.
When I read this year’s Zillow Consumer Housing Trends Report, three statistics stood out among all the rest. And better yet, these stats are highly actionable!
Let’s get to it:
 

Stat No. 1: 53 Percent of Sellers are Selling a Home for the First Time

You help people sell homes 365 days a year.
Those people you’re helping, though? They go through this process maybe a few times throughout their entire lifetime. And they’re putting their biggest asset on the line…
Zillow’s research shows more than half of all sellers have NEVER been through that process before.
Put yourself in their shoes…
Think they’re scared? Think they’re apprehensive? Think they wish they knew more than they do?
Yes, yes and yes!
So let’s look at what that means to you…
I believe this statistic is practically begging you to proactively help educate these people – and thereby attract more business in the process!
Are you doing enough:

  • White papers/special reports?
  • Informative direct mail postcard series?
  • Educational seminars/webinars?
  • Videos to walk people through the process?
  • Seller tips on social media?

With your experience, you could whip up a report titled “19 Ways to Reap Every Last Cent from Your Home Sale” or “10 Essential Secrets Every First-Time Home Seller Must Know” and offer them on your website. Promote them by running Facebook ads to homeowners in your community with a video talking about how you love educating sellers and walking your clients through the entire process.
People will love that type of content and you’ll become a trusted resource in the process. Which brings us to this next actionable statistic…